5 Basic Types of Blogs

Blogging
Blogging

If you’re new to blogging and are seeking to grow your audience, or have been doing it for a while now, then you understand the challenge of creating unique, compelling, and valuable content for your readers and potential leads. This is, perhaps, one of the main pain points of blogging. So, how can you ensure that you continually produce content that catches the reader’s attention, build their trust, and increase your conversions?

One way is to use different kinds of posts. By varying the format of your delivery, you can take charge of how well the content resonates with your readers/audience. This post will look at the different categories of blogs, their main characteristics and how you can use the various types of blog content to inspire variety on your website or blog.

Let’s dive in!

5 Different Types of Blog Content to Inspire Your Blogging!

  1. Long-Form Article

Long-form articles are blog posts with more than 1200 words. However, depending on your niche, long-form article length is slowly increasing, with 3000-10000 becoming the new standard. This is a lot more than the 350-600-word articles that have always been used.

But, why the shift?

In the recent past, there has been a significant increase in content saturation and competition on the blogosphere. To meet the needs of their end user, Google implemented an algorithm that prioritized on quality and value, so that quality content would rank on top.

These new changes brought new challenges and opportunities. By having an emphasis on white hat SEO best practices, practices such as keyword stuffing were no longer relevant. Instead, the search engine now prioritized on length, quality and value.

Therefore, if you’re looking to rank highly on Google and grow a vibrant identity, you’ll need to invest in quality long-form articles that must deliver more value than other competing blogs. This way, Google bots will use length as a quality factor, besides crawling through your article for the appropriate keywords.

Why use long-form articles?

  • Long-form posts are great for SEO
  • Long-form articles are increasingly getting shared, hence will increase your brand recognition
  • Long-form articles will raise your conversion rates.
  • Long-form content will position you as an authority in your niche areas.
  1. Instructional/how-to blog posts

Since most of the internet users are looking for some solution online, how-to posts can drive massive organic traffic to your site. They are easily shareable and deliver real value to your audience. This means that you can be able to reach your target audience without too much hassle since they are relatively easy to write.

Use a clear and concise heading mixed with short but detailed subsections. Since instructional posts are becoming popular, be sure to choose a less obvious, more niche-focused area for your blog posts.

  1. News Story

People love to read news. If you’re looking to drive more traffic to your site, you can publish a news post. A great tactic to use is newsjacking’ that aims at taking advantage of current events that are news-worthy.’ You can weave in your opinion into the existing news story to create truly engaging content.

News posts are highly beneficial as they provide current raw information to your readers. Since they’re factual, they will present you as a leading authority in your space. We all want that. Right?

  1. First-Person Narrative

These are personal stories that engage your readers emotionally. A huge benefit of the first-person narrative is that you never really know what aspect will touch, inspire and motive your readers. If you’re promoting a business, think of ways you can make the company or brand seem real, humanized and more approachable. You can do this by telling a story about a customer’s experience or interviewing someone in/out of the company.

For a personal blog, weaving in some personal experience and how you overcame the challenges will work magic on your readers. Such posts done once in a while will create personal connections and ardent followership to your blog.

  1. Listicle

Listicles are always among the most shared blog posts on the internet. You can create a list on just about anything: from your best summer reading list to a list of your favorite eateries in your town; or it could be perhaps a list of your favorite web applications or 10 brilliant lead generation ideas. The possibilities are endless.

Lists are a great read and a must-have in your blog because:

  • The title tells you what to expect from the onset
  • You always know how much is left• They are easy to skim through
  • They can break a complex topic into digestible chunks without coming out as boring or verbose.
  • They’re easy to plan and write
  • They’re great for targeting core keywords
  • Updates can be easily made
  • Smaller listicles can be adapted to suit long-tail keywords.

So there you have it!

Use these kinds of posts to make your blog or website engaging and vibrant. The key here is to make sure that the reader’s expectations are met while still maintaining some level of variety that is truly rewarding.

Related References

 

An Author’s Introduction to RSS Feed/News Sites

Internet news and web RSS
Internet news and web RSS

The information age is fantastic, but there’s only one problem: too much information. It’s very difficult to keep track of your favorite blogs, sports, and news without some help. One of the ways to achieve this is by using RSS sites writers.

What is RSS News Feed?

RSS stands for Really Simple Syndication. It’s a type of web feed that enables you to keep track of your favorite websites, such as online magazines and blogs. It consists of computer-readable files known as XML files, which automatically update information.

Previously, to keep track of your website updates, you were to bookmark websites in the browser and manually get back to them frequently to find out whether there were any updates. But browser bookmarking had its share of downsides.

The problems with browser bookmarking

  • As a web user, you were to do the entire work. You were to access a website, find out how relevant its information is to you. If it had useful information that you could read often, or it had significant, frequently updated information, you could bookmark it and look for the bookmark from time to time.
  • Tracking many websites can be daunting. As you continue scouring the internet, you’ll come across hundreds of websites with valuable information daily. If you bookmark most of these sites, it becomes a bit tricky to track all of them, as it’s overwhelming.
  • You can miss information whenever you forget to check out your bookmarks.
  • Some websites don’t update their information, and thus, you’ll end up seeing the same old information every time.

How to know whenever a website runs an update?

Well, this is precisely what RSS feeds list does. It allows you to receive relevant, up-to-date information, delivered to you on the fly so you can read it at your own time. This saves time and gives you the information you want as quickly as it’s published

How RSS Works?

RSS feeds work almost like an email. When you subscribe to the feeds, you’ll realize that the unread entries from the websites you’re tracking are marked bold. Once you click on them, you will be able to see the most recent update, which you can read right from the feeder. You can either click to be directed to the actual website, or move on to another unread item, and this marks the previous one as read.

What problem does RSS solve?

Many people are interested in many sites whose content keeps changing unpredictably. Examples of such sites include news sites, medical websites, information pages for religious and community organizations, product information websites, and weblogs. Frequently visiting a website to find out whether there’s any new information can be tiring.

Earlier on, email notification was a solution to this problem. However, when many sites send you email notifications, they are typically disorganized, overwhelming, and can easily go to the spam folder.

With RSS, you can be notified of any new or changed information. Handling notifications to many websites is easy. Also, the results are presented in a well-organized way, entirely distinct of email.

How to Integrate an RSS Feed To My Writers’ Blog

Many websites are built on a content management system (CMS), and each CMS comes with a default RSS feed. You can easily find the RSS feed for your writers’ blog. The easiest way is to add /feed toward the end of a URL, which should look like yourdomain.com/feed.

You can also do this for individual web pages on your blog to obtain specific RSS feeds. After that, follow the following steps:

  • Download an RSS reader, also referred to as an aggregator. There are numerous commercial and free readers, apps and extensions available on the web. Download one of them to your mobile device or computer.
  • Copy your blog’s RSS feed created/found earlier to allow you publish to a RSS news feeds.
  • Paste the RSS web address into the RSS reader you’d downloaded earlier.
  • Your readers can now subscribe to your blog’s RSS feed

How to Market my book on RSS feed News Sites

To market a book to RSS feed news sites, you should:

  • Create a landing page on your blog with information about your new book, what it contains, the value it adds to the readers and more. Include the price as well. The landing page should provide links to all those retail outlets that have your book.
  • Search for sites with RSS feed in a niche related to the title of your blog. Those sites have probably thousands of readers who’ve subscribed to their updates.
  • Contact them for an opportunity to create a guest post, a press release or any other content whose topic should be related to your book in a way, and also resonate well with the site you want to publish to. You can check out a few of their posts to know what works well for their audience.
  • Create the content and include links to your landing page. If it’s published, it will appear in the RSS feed of that website, and the subscribers will see the update and read it. Interested ones may click on the links and access your book.

Popular RSS New Readers

There are several RSS readers, and you might want to test a number of them to establish the right one for you. Most RSS readers offer a free version and a premium version. Here are some of the popular ones:

  • Feedly for the web: – Android and iOS
  • Feeder for Chrome: – Android and iOS
  • Panda for the web: – iOS and a Chrome extension
  • Reeder 3 for iOS and Mac
  • Forté Agent for windows

Sampling of RSS Feed Resources for Authors, Bloggers, And Writers

Authors, bloggers, and writers can subscribe to many RSS feeds.

For authors:

  • Feedspot
  • Book News Feed
  • Top Reader Reviews
  • BookBrowse Blog
  • BookBrowse Member Ezine
  • Bookbrowse Free Newsletter

For Writers and bloggers

Freelance Writing Jobs RSS Feed

  • FreelanceWriting RSS Feed
  • Freelance Writing Riches RSS Feed
  • Make A Living Writing RSS Feed
  • Be a Freelance Blogger RSS Feed
  • Reddit-Freelance Writers RSS Feed
  • Daily Writing Tips RSS Feed
  • The Write Life RSS Feed
  • Writers in Charge RSS Feed
  • All Freelance Writing RSS Feed

Final words

Whomever you are a writer, author, or blogger, it’s important that you leverage on the potential of RSS feeds whether it’s on your own website for your readers to subscribe or on other sites for your own inspiration and promotion of your digital products.

Related References

 

Should you have your own writer or book website?

How to Market And Sell Your Books
How to Market And Sell Your Books

Every author, published or unpublished, needs a platform to reach their target audience. An author website is one among the many platforms available today. If you’re looking to pursue a professional, long-time career in writing it’s important, you start building your own space. Your website is the online home and hub for everything you do in real life or on the digital realm.

It is therefore imperative to run a website that will act as your digital footprint, a business card, a valuable networking tool, and space to showcase your writing craft in beautifully penned words. While it won’t, necessarily, be a household hit when starting, your website will eventually gain its organic traction and incremental growth over time.

Why Is Having A Book Website Important

A lot of authors today promote their books on social media or the author platform provided by Amazon. And for a lot of them, this kind of publicity works.

So, is having a book website really that necessary? Yes, it is! Here is why.

Your own book website is not dependent on any other second or third-party decisions. You are the boss, you customize the site how you want, you publish the content you want, and you are in complete control of every aspect of the website.

Publicizing your book on other platforms without your own website is like renting/leasing a house. At the end of it all, the owner has more power and leverage when it comes to decisions. Having your own website, on the other hand, is equal to buying your own property. You are the maker of all decisions.

What Can A Book Website Do for You

The greatest benefit of having a book website is the ability to cross-publicize your content. You can easily promote your content on very many different sites at the same time without having to do so much work. All you need to do is to link every other platform to your book website, and the rest will be achievable by just a click of a button.

How to Market Your Book Through Your Website

Publish your book’s landing page on your site

A landing page is a form on your website that captures the information of visitors in exchange for an offer. A landing page aims to convert visitors into prospective customers. For example, you can put up a few lines of an excerpt of your book then requests visitors to fill out their personal details on the form to read the entire excerpt.

Post blogs about your upcoming book

Keep your fans in the loop about what to expect in your upcoming book. This can be achieved by regularly publishing posts on your website on anything and everything about your upcoming book. This will enable to create a fan base that will be a viable, solid market for your book when you release it.

Create a countdown timer for the book’s release date.

It may look like such a trivial task, but the impact of having a timer on your website is tremendous. A countdown timer will build the anticipation for your book’s release and keep you on your toes to ensure you meet your targets and deadlines. The timer will make it easy for your viable market to plan adequately to purchase your book when released. It also catches the attention of visitors who might have stumbled on your site.

Include sample chapters from your book

This is the perfect way to tease your readers by giving them, a sneak peek of what to expect in your new book. A well-thought-out sample chapter preview will keep them hungry and ready to purchase your book as soon as it is available.

Link to video clips and articles about the book on your website

Whenever anything is written about your upcoming book, or it is featured anywhere, you need to let your readers know. This will attract visitors that can be turned to leads by letting them know what other people are saying about your new book.

Link to other sites

If your publications are available on different websites, you can easily make them accessible to your readers through your website. Just provide the links to other sites on your websites, and your readers will have convenient access to your publications.

Set up Alerts

This ensures that whenever your name and your book show up online, you will be notified. Therefore, if someone gives you good feedback or a stellar review, reach out and thank them and ask them to link back to your book’s website.

How to Make Your Website Work for You

Remember we mentioned cross publicizing your book and how the click of a button can do it? Here a few tips on how to get your website working for you.

Provide an RSS or Atom feed subscribe option

RSS feeds are the simplest way to alert your readers anytime you post some new content on your website. Also, the subscription to your website’s RSS feed lets you know the number of subscribers you have thus providing you with a clear estimate of the viable market your book will have.

Provide an email subscription option

Allowing readers to subscribe to your website via email creates another channel for you to communicate to them through scheduled informational emailing directly. You can always update them on new information about your upcoming book release as well as new blog posts on the website.

 Link to and from your Amazon author central page

On your website, you can provide a link to your Amazon author central page. Similarly, provide a link to your site on your Amazon author central page. This will ensure that you tap on readers from both ends. This will increase your traffic on both platforms and ensure your readers are always in on the loop about you and your books.

Link to and push publish your social media sites

Provide the links of your social media pages such as Facebook and Twitter on your website to allow your readers to follow you on those platforms as well.  Using your site’s ‘Publicize’ features, at least on WordPress’; you can also authorize your website to share your blog posts on your social media platforms to increase your audience reach.

Enable widget features

By enabling site widgets, you can do things like:

  • Connect to Goodreads and display your books from Goodreads
  • Enable social network sharing to allow your readers to easily spread the word
  • Provide Eventbrite to allow self-serve event ticketing

I’m sure there are others, but you get the gest.

The Cost Factor of Your Website

As a writer, keeping an eye on the costs, you incur in your publication journey is very important. How much will it cost you to have your own book website? Zero, absolutely nothing. You can easily create a book website on various platforms for free. And as your traffic and marketing needs increase, then you can upgrade to paid servers such as Bluehost or GoDaddy.

So, what are you waiting for? Get your book website up and running today and let everyone know all about your publications.

Related References

eBooks and DRM: Should eBook Authors Use Digital Rights Management (DRM)?

Digital Rights Management (DRM)
Digital Rights Management (DRM)

What is DRM?

Digital Rights Management (DRM) is a term that refers to a set of control technology approaches that restrict unauthorized access and use of proprietary hardware and copyrighted works in digital media. While the applications are endless, the DRM controls are more popular with eBook writers and independent publishers, as they try preventing customers from copying, modifying, and redistributing the work they’ve purchased.

How does DRM work?

Publishers use certain applications, which encrypt content and make it viewable only to people with the correct decryption key or a dedicated ’Reader’ application often downloaded. There’s a licensing system that is used to transparently transmit the decryption keys to the ‘Reader’ app. Normally, the keys are locked to only authorized devices.

The ‘Reader’ application checks for the correct decryption key so that it loads the content with the DRM protections applied. If this app does not have the correct keys, it then confirms with the licensing system to ascertain whether the reader is authorized to access the protected content.

eBook authors can choose the type of DRM controls to apply depending on the work published, audience, and distribution to readers. Well, it could be preventing printing, screen grabbing, document expiry, or watermarking documents with unique user information to establish identity.

Should eBook authors use DRM?

An honest answer? NO. The truth is DRM really does little to prevent piracy regardless of the technological protection you put on your files. Any form of DRM control can be cracked, often very easily by readers that paid for your content.

This because the publisher must allow the buyer to unencrypt the file, and this is just the fundamental flaw with any copy control scheme. Worse even, nowadays there are free tools, which pirates can take advantage of to remove DRM from an eBook. And when this happens, there’s nothing that would be stopping them from uploading your files anywhere they want.

Reasons not to use DRM

Besides not being able to stop piracy, here are the other reasons not to use DRM in self-publishing:

Restrictions will only hurt paying readers

Imagine purchasing an eBook, but you’re still prevented from reading the book in another format or device. Such restrictions are quite off-putting for your customers. Some readers will easily get annoyed and even refuse to buy books that are DRM enabled.

No complete ownership for customers

The DRM enabled book is locked to a store that the customer bought it from, meaning if the store stops to exist someday, the reader loses access to the eBook they legally paid for. Simply put, the current DRM approaches are downright making the life of paying customers a little difficult without fully preventing piracy.

Conclusion

With constant advancements in technology, however, there’s hope of getting new effective piracy control measures in the future. But until that happens, eBook authors should just avoid putting DRM on their books. The truth is that piracy may not the problem for most authors, but obscurity is. Removing the DRM controls can mean that more customers get to access and read your books. Your messages can be shared by customers to reach more people and positively impact their lives.

Related References

Blogging – What Are Long-Tail Keywords And To Use Them

Long Tail Keywords
Long Tail Keywords

Long Tail Keywords for search engine optimization (SEO) is one of the most important things you can learn if you want to find the fastest way to the top of the search engines. And if you’re not at the top of the search engines (preferably in one of the first 3 positions), your chances of making money online decrease substantially.

What is a long tail keyword?

  • Long – tail keywords are typically two or more words (a phrase) that you type into a search engine to find content, a product, or service.

How to use long tail keywords?

  • Use your favorite keyword tool – like Google’s keyword tool. Search for a phrase like your main keyword, but does has less competition. Think of it as a phrase off the beaten path, but is still used by some.
  • Write your post based on the long tail – Make sure to include the long-tail in your title, and naturally throughout the body of the article. Be relevant, and make sure to deliver on the promise of the post title. One thing to avoid is keyword stuffing. Using your phrase will only get you in trouble with the search engines.
  • Submit this post to a few Article Directories – This is a great way to repurpose your post while building backlinks. Submit the article to some of the more popular article directories. Make sure you follow the editorial guidelines, and you should have no problem getting it approved. As long as this is your writing, and not copied you can use your post in other places. When done correctly you can avoid the duplicate content penalty.
  • The long tail can be utilized to drive small, but loyal readers to your blog. The key to making the long tail keywords a vital part of your blogging strategy is to use these phrases as the subject of many different posts. Quantity and quality is the main goal.

What is an example of a long tail keyword for Meta tags?

  • Let’s say you have a wedding to go to in Los Angeles and you need to rent a tux. Well, if you just typed in the one keyword “Tux,” you would come up with about 6,870,000 results, which isn’t very specific and is far too broad of a search for you want to find. So if you type in a long -tail keyword, it would be more specific and look something like this: “Wedding Tuxedos in your best place” which will generate about 448,000 results and give you more precise and relevant results that will help you find a tux much faster.

What are the lengths of a long tail keyword?

  • Unless your Niche has entirely no competition, the minimum length for the long tail keyword should be least four words phrase. There is no maximum length for the long tail keyword.

What is the difference between long tail keywords and short tail keyword?

Short tail keywords

  • A short tail keyword is a very broad search term, eg. New Cars. If you searched for this term, you would get millions of search The New Cars search term has a lot of competition to reach the 1st-page, and you will be unlikely high up the search engines for this extremely popular term

Long tail keyword

  • Long tail keywords are a combination of keywords or a phase which is much more specific to your article, for example, How to Grow Tomatoes. How to Grow Tomatoes will be more specific and searching for only ‘tomatoes,’ and it will be a lot more likely to get on the 1st-page results You can make long tail keywords by including the local area you are marketing to or the brand name of the product you are selling.
  • Long tail keywords are so specific; there will be fewer people searching for them, as a result, the people that arrive at your site will be more qualified to the article provided.
  • A balance of the correct short and long tail keywords will bring in the best traffic from both sources.

Long tail keyword rule of thumb

  • Natural language search strings are best
  • Think in single short questions
  • Search string need to be related to the content to be meaningful and produce the correct result
  • Exceptional content does not equal clicks
  • Keywords still impact search engine results
  • Search engines help you get clicks

Benefits of using long tail keywords in your web content

Higher ranking pages in the search engine results

  • The more targeted and specific the long phrase query, the less demand and competition it faces. For illustration purposes, “cat food,” returns 62 million Google search result pages. However, “Purina wet cat food,” returns 192 thousand search result pages which, though a great quantity, are significantly less than the former. The chances of finding one website among 62 million pages are very much less than finding that same site among 192 thousand pages.
  • Less competition very often leads to higher page rank in the search engine results page (SERP). The higher a specific page ranks in SERP, the greater the chance of a searcher finding that page. Using long keyword phrases that help your site get on the first page of SERP will greatly benefit your online endeavors. You can utilize online keyword tools to find the relevant long tail phrases searchers are querying and incorporate them into your web content.

More targeted traffic to your website

  • A long tail query like”Purina wet cat food,” shows the Purina brand dominating the first page of the search results. On the other hand, the results of the short tail query, “cat food,” give general information on cat food as well as other brands of cat food in the first search results page.
  • Therefore, the long phrase query in this example is better targeted to getting the results to the searcher wanting to purchase or get information on, Purina wet cat food. If you are selling that brand and type of food for cats, you can to sparingly sprinkle this keyword phrase in your web content, and place them in browser titles and page headers. In this way, people who are looking for that specific keyword will have a greater chance of finding your website.

Increased sales

  • With increased page views by a targeted audience, increased sales would result, because more people who are prepared to purchase would arrive at your website.
  • If you’re an advertiser or trying to make money online, you’ll want to research what Long – Tail Keywords people are typing in so you can build your campaigns around them. And if you can, you even want to take the domain name as it gets more attention from Google.
  • Long tail keywords are a great method to find the “low hanging fruit” or the “little fishing holes” that you can build an online campaign around.

How You Can Leverage Pronouns To Improve Your Blog Article SEO

Search Engine Optimization (SEO)
Search Engine Optimization (SEO)

Despite all the hype around search engine optimization (SEO), there are some very simple things that a writer can do while creating their blog posts which will improve their SEO and in some ways make the blog procedure read. Perhaps, the easiest way to do this is to replace pronouns with the actual name of the person object or subject being described or discussed. Instead of saying ‘it’, say car, barn, bus, or whatever ‘it’ refers to. With a little practice and some careful editing this is a simple approach which can add much SEO value to your writing.

Table of Pronouns

Here’s a quick list of pronouns to consider when writing and editing your blog post. This table of pronouns is by no means complete but it is an excellent starting point for some quick wins.

Subject
Pronoun

Object
Pronoun

Possessive
Adjective (Determiner)

Number

Gender

Person

I

me

my

singular

Neutral

first

you

you

your

singular
or plural

 Neutral

second

he

him

his

singular

masculine

third

she

her

her

singular

feminine

third

it

it

its

singular

 Neutral

third

we

us

our

plural

 Neutral

first

they

them

their

plural

 Neutral

third

one

one

one’s

generic

 Neutral

third

Here is an example of how replacing pronouns can quickly and easily improve the SEO of a paragraph in an Article and provide some tactful repetition for the reader to reinforce you message.

Before With Pronouns

Raspberries are the perfect summer treat. They can be quite prolific, producing baskets of berries, if they are cared for well. Having raspberries growing on your property adds beauty and delight; walking out to your yard and picking raspberries fresh off the bush is one of the small joys of life.

After Without Pronouns

Raspberries are the perfect summer treat. Raspberries can be quite prolific, producing baskets of berries, if raspberries are cared for well. Having raspberries growing on your property adds beauty and delight; walking out to your yard and picking raspberries fresh off the bush is one of the small joys of life.

Related References

Why You Should Post Blogs Regularly

Wordpress -Add A New Post
WordPress -Add A New Post

Just as we refuel our car engines every time they are almost empty, the blogs you post on your site perform the same function. It is the medium of attracting more traffic, sure way to get new visitors to your site, and a chance to create a strong social media presence. As a result, regular posting of blogs on your site is the backbone towards a successful blogging experience.

Unfortunately, many bloggers and website owners believe blogging works like billboard advertising. They only post few quality contents and then relax expecting magic to bring their website to the limelight. This concept doesn’t work anymore. Instead, you’d need to make regular editing, promote the contents, and most importantly, add more quality contents to your blog.

When you post content regularly, it strengthens your website by ranking higher in SEO. Based on the numerous factors search engines like Google uses in ranking websites, regular content posting is one of these factors. Your site will be ranked high thereby creating a reputable online presence for your business. The highlighted below are some reasons why you should post contents regularly on your website.

Accumulation Of Page And Blog Post Volumes

Perhaps, the first good reason to publish blog posts and page updates on your site is to accumulate content volumes. All my blogs past and current, have taken about 200 posts or pages to accumulate enough volume to get consistent daily views. Additionally, as you make more posts to get easier write them and you begin to have a flow as to the nature of your articles.

Consistent Communication with Subscribers

Your audience loves it when you are in touch with them; they love to see your updates rather than them asking you about it. Your post doesn’t always need to be formal research articles, many can be informal communications of events or thoughts as they occur. Additionally, having some consistent journalizing patterns can be helpful in this category as well things like a monthly news events post.  Sometimes it is enough, depending on what your blog is about, to simply let your readers know what happened today or this week. In other cases, you may need to be a little more formal and that snippet of information. The main point is life goes on and we have daily opportunities for content.

Strong Social Media Presence

Posting content regularly helps you get discovered on social media. Regularly posting to social networks renews your content on those networks and depending on social network you choose to communicate on, such as Twitter, your communications can be short-lived as short as a few minutes.  Every time you publish new content to your social media networks you provide an opportunity for more people to find you and subscribe to your blog.

You’ll Be Active and Up To Date

If you don’t service your car when it’s due, you sure won’t enjoy the results; the same is the case here.  With blog posts, it may be even more true, because you’re likely to see your visits and your users fall off rapidly if you’re not regularly posting content. Additionally, the best blogs are generally written with some proximity of the event about which your writing or in some relation to the events in your subscribers’ lives such as holidays, major social events, major business events, and/or major life events.

Search Engines Like Active Sites And Frequent Blog Posts

While this should be a long way from the primary reason a publishing on a regular basis, it is definitely a good reason to be forward-looking in your writing, planning, and publishing. Who doesn’t like to be top of the stack in search engine results? If nobody can find you, you’re not likely to get many new subscribers or much activity on your site. The word of caution here, you need to make sure that you’re thinking holistically about search engine optimization. Far too many people spend too much time trying to manipulate the Google search engine algorithm. This is a dangerous practice for a number reasons which may include:

  • there are many Internet search engines out there,
  • Google can change or algorithm any time,
  • and attempting to manipulate the algorithm, beyond having good SEO practices, generally backfires and may result in you being penalized by search engines including Google,
  • you may be missing opportunities and other search engines for different communities if you focus on optimizing for Google.

Less cost of promotion

I’m pretty sure some people might not agree with me on this, but it is the truth. When your posts are published regularly and are shared on social media, this provides a low-cost marketing and publication stream, which is self-perpetuating. You may need to put a little extra effort into re-sharing updated content on social media if the update provides meaningful and more current information.

High Readers’ Expectation

In today’s world, there is much competition for the blog audience not only among blog publishers but also among the different media channels across the multiple devices that enable our lives. So even if you just have a hobby blog, you need to publish regularly to keep and find subscribers. This means also taking the time to update existing content and correct mistakes if they exist in your existing content. Blogs are no different than any other business, whether hobby blogs are not, it is the return customer the drives the world. Anybody can get one visit, the trick is to provide value which will make your use return again and again and to consider you to be a trusted, authoritative source on your blog topic.

Conclusion

Publishing contents regularly is the key to your blogging success. The articles, however, must be quality, informative, innovative, timely.  While many supposed blog gurus will tell you that you need to publish once a week, once a month, or whatever their particular point of view is; there’s really is no one best frequency for publishing content.  It’s more important that you publish consistently that you communicate somewhere on your blog site when you expect to publish.  Also, there can be many factors as to when you should publish:

  • perhaps first, is your choice of social media outlets each outlet has its own best day and time to publish the have the greatest availability and user response.
  • Second is when will you have the time to write the blog posts. Provide the photographs, investigate and attribute keywords/categories for the new blog posts.
  • And lastly, when do the activities relating to your blog subject regularly occur. There may be some seasonality depending on the nature of your blog as to when the major events happen which provide the content. Also, you may need to write ahead and schedule publications during those slow times or anticipation of when you are super busy and unable to write blogs. It’s

My Writing Approach

Writer's Table
Writer’s Table

In a recent comment for one of my blogs, I was asked what my writing approach was and I honestly don’t think I had previously described the way I write.  So here goes.

My approach is straightforward and very old school. My biggest problem is time to do the writing.  My three current blogs ( I have had others) are hobbies for me. I have a day (and then some) job as a Tech consultant.

The Steps of My Writing Process

Basically, I follow this pattern when writing blog articles and books:

Capture Writing Ideas

  •  I capture my ideas as I have them and write one or two short line as for a frame of reference.

Organize and Schedule Articles

  • Then, Organize my writing according to when I want to write them, with some lead time, of course.

Outline Article

  • I outline my header levels/titles
  • I never write without an outline, even the small stuff. Outlining has become second-nature for me.

Gather Materials and Research

  • I gather my article research materials and load my project cart shelf with books, printed articles, and USB stick with electric materials
  • Go throw the research material and bookmark any import and relevant information, which I may use.

Note: I don’t always do this step if it is something I know very well or which I have just done.

Draft Article Content

  •  I write without editing or spell checking until I run out of information.
  • Add relevant research, if any is being used.

Edit Article And Proof

  • I edit, spell check, grammar check, and format article content
  • Apply SEO Optimization for Article body
    • Add paragraph headers/titles
    • Reduce or eliminate pronouns (it, they, these, them, etc..)

Add Article Graphics

  • Go get my pictures and graphics to flesh it out. This usually means taking them from my own photo repository, it sometimes means, taking additional pictures.
  • Add and Size graphics
  • Perform SEO optimization on graphics properties and description.

Keyword Optimization

  • I check my base keyword lists
  • Add additional words appropriate to the content
  • Add hashtags
  • Add long-tail keywords

Add Categories

  • I choose my categories; paying attention to the hierarchy, so,  any parent-child relationships are not missed.

Choose Social Network Publication Channels

  • choose the social network site, if any, I think it should be published to.

Add Related References

  • Add internal and, if appropriate, external reference links to other articles

Related References

WordPress – How To Get A Long URL to Wrap

Wordpress
WordPress

I’ve been having a challenge with a couple of my blog sites where long URLs have not been wrapping and running off the side of the page to the right out of the visual range, which has been pointed out by my site readers.   This fix was much easier than the long URL in a table problem, but Well,  I thought I would share, as well.  Hopefully, others will find it useful.

Code Update Steps

The fix requires a change to the CSS code of your site.  To make the change :

  • Navigate to Appearance > Customize > CSS and add input code
  • Add the CSS URL Wrap Code
  • Publish CSS Change

Appearance Navigation To Customize Menu

Appearance Navigation To Customize Menu
Appearance Navigation To Customize Menu

CSS Navigation Menu

CSS Navigation Menu
CSS Navigation Menu

 

Empty CSS Code Screenshot before Changes

Please note that the table long URL code was added in a previous post.  So, we will be adding the new code just below the existing CSS code modifications.

Customized CSS With URL Wrap
Customized CSS With URL Wrap

CSS change code wrap a long URL on the table

a {
word-wrap: break-word;
}

Customized CSS With Long URL Wrap Code Added

Wrap code for Long URL's
Wrap code for Long URL’s

Publish CSS Changes

Publish CSS Changes
Publish CSS Changes

Related References

Blogging – Software Tools I Use

Blogging Tools for Writing and Publishing
Blogging Tools for Writing and Publishing

I thought it might be useful to put a short list of the tools that I use to create an update my blogs. I don’t use anything spectacular just the basics, but here’s a quick inventory of the tools I use and what I use them for.

Writing and Composition

Microsoft Word

Microsoft Word
Microsoft Word

 

I use Microsoft Word for my blog editing and basic blog formatting, mostly because I own it.  Also, it does have some convenient features such as being able to push my blogs out to a PDF and the fact that Grammarly integrates nicely with it. I don’t use the published directly feature, but I have used it in the past.

WordPress Editor

Wordpress
WordPress

I do use the WordPress editors to finalize my posts and sometimes from the iPhone app to create initial drafts when the inspiration hits me. Truthfully, of the two web-based editors, I still use the old format.  I have found the new WordPress editor to be a little clumsy for me, but perhaps that is because I learned the old one first.

Proofing and Editing

Grammarly
Grammarly

For proofing and editing, I use Grammarly, for the most part, but I also use the grammar and spellcheck capabilities of Microsoft Word.

KompoZer HTML WYSIWYG

I use KompoZer mostly to edit my tables and paste them into the text tab to ensure they display correctly on my sites. I have used KompoZer for other uses, but tables are how I use KompoZer most the time. I found that some of the other tools don’t translate quite the way I expected them to.

Photography and Photo Editing

For photography and photo editing, I used several tools, which include paint.net, my iPhone camera, and my digital camera.

Paint.net
Paint.net

Paint.net

Currently, for my photo editing, I’m using Paint.net, it’s fairly basic but it gets what I need to do done. I have you used other tools, but the types of editing I do to support my blogs doesn’t require an expensive fancy tool.

iPhone Camera

iPhone
iPhone

 

I use my iPhone camera mostly to take pictures and, usually, because I have my iPhone on me as a necessity of my day job even on weekends.  And to tell the truth, the camera on my phone not bad at all.

Digital Camera

Blog Digital Camera
Blog Digital Camera

I use my digital camera, mostly to support my iPhone when I have a planned outing to some local venue or a planned trip and I’ve thought ahead and put it packed my camera. Also, I use my digital camera when I want to ensure stability and I want to mount it on my tripod or I happen to have some free time and I’m feeling creative and I want to use a photo box and take some special shots.

PDF Printable version of this Article

Blogging – Blog Writing Style Tips

Blog Writing Style Checklist
Blog Writing Style Checklist

 Blog Writing Style Checklist

While finishing another post, I stumbled across this Blogging Writing Style Guide, which I started once upon a time. So, I have made a few quick updates and thought I would share this checklist, in case it might be useful for someone else.

Blog Post Style

Here are a few basic guidelines to help you with your blog post structure. These are fairly obvious things, but it never hurts to make sure you cover the basics.

Blog Post Structure

your blog post structure is highly important. One must keep in mind that your post is likely to be read in multiple formats especially mobile formats on phones and iPads. Additionally, everyone’s busy these days and has information overload; so, it’s important to organize your content in a way that people can get the valuable information quickly and easily without filtering through too much excess fluff. Basic items to check are:

  • Format for Scanability
  • Use paragraph headers (usually, levels 1 -3)
  • Paragraph headers should be within 15-60 characters in length for best SEO performance
  • Add tables to organize lists
  • Add Related Reference link at the bottom of the article.

Photo and Graphics

it’s long been known that nearly everyone is visual and that pictures speak more than words in a compact way. So, paying attention to your pictures and your infographics to quickly and efficiently communicate your main points is essential. These items should be helpful:

  • Always add pictures to an article
  • Add process step picture to clarify written instructions
  • Add infographics, if you have them
  • Populate the Caption, Alternate text, and Image Title Attribute properties on Photos
  • Always set the open in separate tab property

SEO Essentials For Writing Blogs and Pages

SEO is a critical part of any blog post. However, no one can be an expert on all the search engines out there. So here are a few quick things that are appropriate to almost any search engine:

  • Use Hierarchical categories and sub-categories to relate topics
  • Add Menu should only hold essential categories organized for shallow logical navigation (minimal clicking)
  • Menu should contain both page and category structures
  • Periodically review and update menu to ensure recent changes, if appropriate, included

Driving Blog Visits

the reason most of us write blogs is to disseminate information, ideas, and help others. So is essential that people be able to find our blog and want to come back to our blog. Here are a few quick tips:

  • Publish new blog posts on social media (twitter, etc.)
  • Revise blog posts as they age and add additional content (e.g., new pictures,  infographic, more current information, expand essential facts, etc.)
  • Republish revised blog post to social media (twitter, etc.)

Content Strategies

blogs are all about content so you need a strategy to make sure that you can publish regularly and that you publish when your blog is likely to have the most interest to your reading community. Here are some ideas:

  • Keep a list of articles to be published
  • Pay attention to seasonal opportunities, if they apply to your blog’s content
  • Read site comments and address issues
  • Use blogs to document questions and answers from your readers. Also, be sure to answer the reader’s comment directly.

Related References

PDF Printable Version of Article

 

WordPress – How To Get A Long URL to Wrap in a Table

WordPress
WordPress

I’ve been having a challenge with a couple of my blog sites where long URLs have not been wrapping when enclosed in the table.  Therefore,  the URL’s run off the side of the page to the right out of the visual range.  I even have gotten a few comments from my site visitors saying that I ought to try to fix the Long URLs leaving the page.   Well, after some investigation and some trial and error, I have managed to fix the problem. So, I thought I would share the solution in case anybody else would like to save themselves a little time correcting the long URL problem in the future.

The fix requires a change to the CSS code of your site.  To make the change :

  • Navigate to Appearance > Customize > CSS and add input code
  • Add the CSS URL Wrap Code
  • Publish CSS Change

Appearance Navigation To Customize Menu

Appearance Navigation To Customize Menu
Appearance Navigation To Customize Menu

CSS Navigation Menu

CSS Navigation Menu
CSS Navigation Menu

Empty CSS Code Screenshot before Changes

Customizing CSS Before Changes
Customizing CSS Before Changes

CSS change code wrap a long URL on the table

table a {

overflow-wrap: break-word;

word-wrap: break-word;

-ms-word-break: break-all;

word-break: break-all;

word-break: break-word;

-ms-hyphens: auto;

-moz-hyphens: auto;

-webkit-hyphens: auto;

hyphens: auto;

}

Customized CSS With URL Wrap Table Code Added

Customized CSS With URL Wrap Table Code
Customized CSS With URL Wrap Table Code

Publish CSS Changes

Publish CSS Changes
Publish CSS Changes

Related References

The First Rule of Photograph

Photographer In Action
Photographer In Action

The First Rule of Photograph

The first rule of photography is that “Any picture Worth taking, is work taking more than one picture of.”

Why should you take more than one picture?

There are many very good reasons, but here are a few which come to mind immediately:

  • The first picture may be the quality you expected—blurry or darker than wanted, etc.,
  • The picture you thought you wanted, may not be the one you end up using,
  • By varying your position on the target of your photography, may provide you with pictures, which may be useful for other reasons,
  • If like me you are not the best photographer on earth, carefully and thoughtfully taking more pictures, can be more forgiving than risking everything one photograph,
  • And in an age of digital photography why not? Once you get back to the office or home, you can put them up on the computer and then decide, which to keep for future use.

Related References

Blogging – What is a Pinnable Blog Picture?

What is a Pinnable Blog Picture
What is a Pinnable Blog Picture

Whether you are just starting with blogging or have been doing it for years, you must know by know that images are critical elements of your posts. Online we are focused on visuals. The text comes second. How can this simple insight help you to drive more traffic to your blog? Just by filling it up with loads of cat pictures?

Well, not quite. The magic word is Pinterest.

But how can a scrapbook page for girls planning their perfect wedding and grandmas who love flower arrangements help you to increase your monthly amount of visitors?

We will show you!

How pinnable images can help you to drive traffic to your blog

First of all, you need to have excellent content that gives value to your reader. Without that, nobody will stick around. Even the best Pinterest viral campaign won’t bring you anything more than a one time visitors.

Having said that, once your content is fantastic and you have a pinned image going viral, then prepare yourself for some interesting times ahead!

Because of the nature of the platform, images on Pinterest are really ‘spreadable’; when people like an image on Pinterest, they are eager to share it. In fact, a pin is 100 times more spreadable than an average tweet! Also, the lifespan of a pin is quite long: Around one week. Compare that with content on Twitter (24 minutes) or Facebook (90 minutes).

The trick is to have a really good image on your blog and make this pinnable, which means that it can be found and shared on Pinterest.

We will give some good tips on what kind of creative content works well on Pinterest.

What is a good image for Pinterest?

And image which works well on Pinterest should be of the right size, because 80% of pinners view feeds on a mobile device, tall images work well. Try to go for an aspect ratio of 2:3 of 4:5.

Pro tip: A very long image takes more space on Pinterest, and is, therefore, harder to ignore.

Other than the right size, try also to incorporate the following aspects in your picture:

  • Avoid faces. Focus on things.
  • Use fresh and vibrant colors.
  • Give your images a colorful background with context related to the subject.
  • Try to put some red in your pictures. Red appears to increase the change on repins!

Depending on your graphic design skills, you can make all your Pinterest content yourself. You can use photography and photo editing software to develop the content.

If you are not so tech savvy, then there are loads of easy to use apps which can help you in creating amazing Pinterest pictures. You can also ask you creative cousin or a graphic design hero to help you out.

It is good to realize that you need to have a potential market on Pinterest for this method to succeed. If none of your target audience uses the platform, then it will be hard to gain traction. However, if you see that your subject is already represented there, then you have enormous opportunities for growing your traffic!

So go ahead: create killer content on your blog, add a beautiful image and make it Pinnable. With enough dedication and hard work, you will see your traffic increasing.

How Using Speech Recognition Software Can Increase Your Writing and Blogging Productivity

Speech Recognition and Your Productivity
Speech Recognition and Your Productivity

The use of Speech recognition software is fast becoming one of the finest ways to improving your Writing and Blogging Productivity. The beauty of using speech recognition software is boundless. With Speech recognition software, you can vocally express what you possibly will not be able to put in writing. Verbalizing your articles or blogs saves you time, and shields your fingers from the feared carpal tunnel syndrome. If you are a busy writer and at all times searching for techniques for improving productivity, Speech Recognition Software is one of today’s great technology tools for writing more proficiently. Below are some of the major benefits attached to the use of Speech Recognition Software in Increasing Your Writing and Blogging Productivity.

  • Capture Your Speaking Voice
  • Concentration on Words, Not on Writing Alone
  • Enhancing Your Enthusiasm to Write
  • Get Your Ideas Down Faster

Capture Your Speaking Voice

With the use of Speech Recognition Software, your writing and blogs would sound more like hearing you (the author) speak. If you have an audience that requires more closure, then the use of Speech Recognition Software would improve your style to become clearer, sharper and ultimately productive too.  Most Speech Recognition Software captures the natural quality of your words, making your writings feel more like talking to your audience directly. This has strong advantages if your writing involves more blogging and other forms of social media, and especially where genuineness and an informal tone becomes highly treasured. It is much easier to ‘Capture Your Speaking Voice’ when all that is needed is opening your mouth and speak.

Concentration on Words, Not on Writing Alone

Speech Recognition Software is exceptional in putting ideas down and making a quality draft. But our priority as writers is not producing a pointless assembly of words. We all still want to produce a well-crafted piece of writing and blogging. Speech Recognition Software makes it faster and easier to achieve this, permitting you to review your draft by highlighting and swapping words with simple instructions.

Enhancing Your Enthusiasm to Write

You can probably tell, as writers, we enjoy writing. With Speech Recognition Software, you can now freely wander around your space, talking in your natural voice and watch as ideas turned into words appear on the screen almost instantly. This makes writing an optimistic pleasure and thus enhancing your enthusiasm to write every day. I can tell from experience how much struggle and procrastination can get in the way of sitting down to write. But with the use of Speech Recognition Software, I am delighted to let you know it has significantly reduced my resistance to writing. I still experience some resistance though; probably there always will be. But with the use of Speech Recognition Software these days, I enthusiastically look onward to writing every day.

Get Your Ideas Down Faster

Are you pretty fast with typing, but often times find your fingers struggling to maintain pace with your thoughts as you write. There are times, as a writer, I simply could not get the right words down quickly enough, and found myself nervously typing while trying to grasp quite a few lines in my short memory. But with Speech Recognition Software, you can write quicker and relaxed – whether it is a quick post on your blog. The act of typing might also be taking up your attention as well. With my experience in typing, making use of Speech Recognition Software felt pretty automatic and has removed any element of friction. It is common sense when you look at it critically, the act of talking is a far more natural and effective means of producing words than using your fingers.

Conclusion

Well, we can all agree to the saying that ‘Practice Makes Perfect,’ and one of the most excellent techniques for advancing your writing skills is to do more of it. Speech Recognition Software can aid you to generate a large number of useful ideas and text quickly. Overall, the usefulness of Speech Recognition Software far outweighs the drawbacks. It is transforming writing to a whole new level. Have You Tried any Speech Recognition Software? Either way, it is here to stay, and as writers, you can significantly increase your writing and blogging productivity with the use of a Speech Recognition Software.

Related References