Initially, blogging involved a personal web log, in which a person would journal about their day. From “web log” came the term “blog.”
Like most new innovations on the Internet, many entrepreneurs saw marketing potential in having a blog, and blogging took off from there. Not only can a blog be used for marketing, but also, a blog can be a home business in and of itself.
Yes; most of the major browsers will recognize and accept the HTML keyword meta tag.
To the major search engines use the keyword meta tag?
Basically, no. Most of the major search engines simply ignore the HTML keyword meta tag or worse yet simply use it as a means to penalize your site, if they decide the keywords you chose to use do not closely enough relate to your content.
Are the HTML keyword meta tags worth putting a lot of work into?
Short answer, is no. If your intent is doing your keyword research is to create HTML keyword meta-tags, then you are basically wasting your time.
Then what is the value of keywords?
If you think of keyword research is identifying your focus words for your blog article, then there is value in doing keyword research. The value comes not from adding HTML keyword meta-tags, but rather through integrating your keywords ( focus words) into your blog article title, headers, and body content. These focus words can also be added to media metadata and used as part of your tactful repetition approach to content.
For all intents and purposes, HTML keyword meta-tags are useless from a HTML coding standpoint. However doing keyword (focus words) research can be valuable in tuning the language of your blog article to optimize the focus of your blog post.
A Tag is one of the pre-defined metadata classifications in WordPress. Blog article creators can add tags to their WordPress posts in coordination with categories and menus to organize and provide internal site search capabilities.
In many ways meta tags are like categories, they both help visitors and search engines to find the content they are looking for. But where categories divide your articles into hierarchical groups, meta tags have no hierarchy. They describe your content on a micro level, where categories describe it on a macro level.
Are not keywords
Are narrower in scope and more focused on specific blog article topics than Categories
Are ‘Focus Words’ or ‘Topic Words’ used to identify blog article topics
Are also used by certain WordPress themes and widgets to provide the ‘Posted In’ topic list and ‘Word Cloud’
Are not automatically added to a blog article unlessa user adds them
There are great many posts that which could be found on the web that speak to how to optimize for Google. Actually, when it comes to speaking of search engine optimization (SEO) there is probably an extreme bias towards optimizing for Google. However, this could be a serious mistake, which could cost you a significant amount of traffic.
There are a number of metadata elements which provide an opportunity to add search engine optimization (SEO), which if you optimize strictly to maximize your Google search engine results will guide either be ignored or underutilized.
From a purely traffic point of view you could be missing an opportunity to increase your blog or website traffic significantly. Among my several blogs, depending upon the nature of the website, search engine results other than Google account for anywhere from 48 to 55% of my site traffic.
In the early days of my blogs,I to focus on optimizing for Google, seem like the obvious target. However, after I started taking advantage of them many metadata opportunities of my wordpress blog software, I saw a significant jump in my site traffic from non-Google search engines.
As you can see from the screen capture above from one of my sites, that there are a number of other search engines supplying traffic to my blog. All my blogs have similar patterns, but not necessarily for the same exact search engines, depending on the topic of the blog.
Some of the more common search engines from which my sites receive regular traffic are;
What is the Difference between WordPress Pages, Posts and Portfolios?
One of the main areas that confuse most WordPress users is distinguishing between a Page, a Post, and a Portfolio. These three terminologies have differences that are pretty simple to understand. With a WordPress website, one can have an infinite number of each depending on the type of website and how the site is organized.
First, let’s begin with pages. A WordPress Page is static. It remains where it is and its usually accessed using a simple link placed on the home page. A page is also not categorized or archived like a post. Conventional uses of a WordPress page include the Contact page and the About Us Page. Pages are also used to make some aspects of a website readily available to the audience. These include the FAQ Page, a list of resources, or a Page that gives detailed information on a subject. WordPress websites are based on pages, and a good website has good pages. One can build an entire WordPress website using pages only.
A post, in contrast, is more dynamic. WordPress posts are placed on pages, and they don’t have their permanent URLs. Posts on a WordPress website are also time stamped, and they are included in different categories. WordPress Posts are what most people interact with whenever they visit your blog or website. Every time you add a new post to your Website, the older ones move a step down, with the newer posts on top of the older ones. When the older posts reach the last slot on your page, they will flow to the next page. As a Website owner, your posts should be original and SEO optimized to improve your ranking on the search engines.
A portfolio, on the other hand, has two main jobs: showcasing your work to prospective clients and building your professional brand. Just like posts, WordPress photography portfolios are used to inspire, delight and to prove to potential clients that you can create the quality of shots they need. A good WordPress portfolio should make a Potential client fall in love with your work. WordPress photography portfolios also give you different ways to display your work on your site. The more the effort and time you dedicate to your portfolio, the higher your chances of landing your next client. Just like WordPress posts, items on a portfolio are ordered by the date they were created, with the newest projects displayed first.
The easiest way of distinguishing between a page, a post, and a portfolio is; thinking of WordPress pages as sheets of paper, posts as those Post-it notes that can be stuck on the piece of paper and Portfolio as photos that can be mounted on the piece of paper in chronological order.
In summary, a web page is used to organize how content on your website, a post to express your views and interact with your audience via comments and feedback and a portfolio showcases your work to potential clients to make them understand what you can do if they hire you for their next job.
The information age is fantastic, but there’s only one problem: too much information. It’s very difficult to keep track of your favorite blogs, sports, and news without some help. One of the ways to achieve this is by using RSS sites writers.
What is RSS News Feed?
RSS stands for Really Simple Syndication. It’s a type of web feed that enables you to keep track of your favorite websites, such as online magazines and blogs. It consists of computer-readable files known as XML files, which automatically update information.
Previously, to keep track of your website updates, you were to bookmark websites in the browser and manually get back to them frequently to find out whether there were any updates. But browser bookmarking had its share of downsides.
The problems with browser bookmarking
As a web user, you were to do the entire work. You were to access a website, find out how relevant its information is to you. If it had useful information that you could read often, or it had significant, frequently updated information, you could bookmark it and look for the bookmark from time to time.
Tracking many websites can be daunting. As you continue scouring the internet, you’ll come across hundreds of websites with valuable information daily. If you bookmark most of these sites, it becomes a bit tricky to track all of them, as it’s overwhelming.
You can miss information whenever you forget to check out your bookmarks.
Some websites don’t update their information, and thus, you’ll end up seeing the same old information every time.
How to know whenever a website runs an update?
Well, this is precisely what RSS feeds list does. It allows you to receive relevant, up-to-date information, delivered to you on the fly so you can read it at your own time. This saves time and gives you the information you want as quickly as it’s published
How RSS Works?
RSS feeds work almost like an email. When you subscribe to the feeds, you’ll realize that the unread entries from the websites you’re tracking are marked bold. Once you click on them, you will be able to see the most recent update, which you can read right from the feeder. You can either click to be directed to the actual website, or move on to another unread item, and this marks the previous one as read.
What problem does RSS solve?
Many people are interested in many sites whose content keeps changing unpredictably. Examples of such sites include news sites, medical websites, information pages for religious and community organizations, product information websites, and weblogs. Frequently visiting a website to find out whether there’s any new information can be tiring.
Earlier on, email notification was a solution to this problem. However, when many sites send you email notifications, they are typically disorganized, overwhelming, and can easily go to the spam folder.
With RSS, you can be notified of any new or changed information. Handling notifications to many websites is easy. Also, the results are presented in a well-organized way, entirely distinct of email.
How to Integrate an RSS Feed To My Writers’ Blog
Many websites are built on a content management system (CMS), and each CMS comes with a default RSS feed. You can easily find the RSS feed for your writers’ blog. The easiest way is to add /feed toward the end of a URL, which should look like yourdomain.com/feed.
You can also do this for individual web pages on your blog to obtain specific RSS feeds. After that, follow the following steps:
Download an RSS reader, also referred to as an aggregator. There are numerous commercial and free readers, apps and extensions available on the web. Download one of them to your mobile device or computer.
Copy your blog’s RSS feed created/found earlier to allow you publish to a RSS news feeds.
Paste the RSS web address into the RSS reader you’d downloaded earlier.
Your readers can now subscribe to your blog’s RSS feed
How to Market my book on RSS feed News Sites
To market a book to RSS feed news sites, you should:
Create a landing page on your blog with information about your new book, what it contains, the value it adds to the readers and more. Include the price as well. The landing page should provide links to all those retail outlets that have your book.
Search for sites with RSS feed in a niche related to the title of your blog. Those sites have probably thousands of readers who’ve subscribed to their updates.
Contact them for an opportunity to create a guest post, a press release or any other content whose topic should be related to your book in a way, and also resonate well with the site you want to publish to. You can check out a few of their posts to know what works well for their audience.
Create the content and include links to your landing page. If it’s published, it will appear in the RSS feed of that website, and the subscribers will see the update and read it. Interested ones may click on the links and access your book.
Popular RSS New Readers
There are several RSS readers, and you might want to test a number of them to establish the right one for you. Most RSS readers offer a free version and a premium version. Here are some of the popular ones:
Feedly for the web: – Android and iOS
Feeder for Chrome: – Android and iOS
Panda for the web: – iOS and a Chrome extension
Reeder 3 for iOS and Mac
Forté Agent for windows
Sampling of RSS Feed Resources for Authors, Bloggers, And Writers
Authors, bloggers, and writers can subscribe to many RSS feeds.
Whomever you are a writer, author, or blogger, it’s important that you leverage on the potential of RSS feeds whether it’s on your own website for your readers to subscribe or on other sites for your own inspiration and promotion of your digital products.
Long Tail Keywords for search engine optimization (SEO) is one of the most important things you can learn if you want to find the fastest way to the top of the search engines. And if you’re not at the top of the search engines (preferably in one of the first 3 positions), your chances of making money online decrease substantially.
What is a long tail keyword?
Long – tail keywords are typically two or more words (a phrase) that you type into a search engine to find content, a product, or service.
How to use long tail keywords?
Use your favorite keyword tool – like Google’s keyword tool. Search for a phrase like your main keyword, but does has less competition. Think of it as a phrase off the beaten path, but is still used by some.
Write your post based on the long tail – Make sure to include the long-tail in your title, and naturally throughout the body of the article. Be relevant, and make sure to deliver on the promise of the post title. One thing to avoid is keyword stuffing. Using your phrase will only get you in trouble with the search engines.
Submit this post to a few Article Directories – This is a great way to repurpose your post while building backlinks. Submit the article to some of the more popular article directories. Make sure you follow the editorial guidelines, and you should have no problem getting it approved. As long as this is your writing, and not copied you can use your post in other places. When done correctly you can avoid the duplicate content penalty.
The long tail can be utilized to drive small, but loyal readers to your blog. The key to making the long tail keywords a vital part of your blogging strategy is to use these phrases as the subject of many different posts. Quantity and quality is the main goal.
What is an example of a long tail keyword for Meta tags?
Let’s say you have a wedding to go to in Los Angeles and you need to rent a tux. Well, if you just typed in the one keyword “Tux,” you would come up with about 6,870,000 results, which isn’t very specific and is far too broad of a search for you want to find. So if you type in a long -tail keyword, it would be more specific and look something like this: “Wedding Tuxedos in your best place” which will generate about 448,000 results and give you more precise and relevant results that will help you find a tux much faster.
What are the lengths of a long tail keyword?
Unless your Niche has entirely no competition, the minimum length for the long tail keyword should be least four words phrase. There is no maximum length for the long tail keyword.
What is the difference between long tail keywords and short tail keyword?
Short tail keywords
A short tail keyword is a very broad search term, eg. New Cars. If you searched for this term, you would get millions of search The New Cars search term has a lot of competition to reach the 1st-page, and you will be unlikely high up the search engines for this extremely popular term
Long tail keyword
Long tail keywords are a combination of keywords or a phase which is much more specific to your article, for example, How to Grow Tomatoes. How to Grow Tomatoes will be more specific and searching for only ‘tomatoes,’ and it will be a lot more likely to get on the 1st-page results You can make long tail keywords by including the local area you are marketing to or the brand name of the product you are selling.
Long tail keywords are so specific; there will be fewer people searching for them, as a result, the people that arrive at your site will be more qualified to the article provided.
A balance of the correct short and long tail keywords will bring in the best traffic from both sources.
Long tail keyword rule of thumb
Natural language search strings are best
Think in single short questions
Search string need to be related to the content to be meaningful and produce the correct result
Exceptional content does not equal clicks
Keywords still impact search engine results
Search engines help you get clicks
Benefits of using long tail keywords in your web content
Higher ranking pages in the search engine results
The more targeted and specific the long phrase query, the less demand and competition it faces. For illustration purposes, “cat food,” returns 62 million Google search result pages. However, “Purina wet cat food,” returns 192 thousand search result pages which, though a great quantity, are significantly less than the former. The chances of finding one website among 62 million pages are very much less than finding that same site among 192 thousand pages.
Less competition very often leads to higher page rank in the search engine results page (SERP). The higher a specific page ranks in SERP, the greater the chance of a searcher finding that page. Using long keyword phrases that help your site get on the first page of SERP will greatly benefit your online endeavors. You can utilize online keyword tools to find the relevant long tail phrases searchers are querying and incorporate them into your web content.
More targeted traffic to your website
A long tail query like”Purina wet cat food,” shows the Purina brand dominating the first page of the search results. On the other hand, the results of the short tail query, “cat food,” give general information on cat food as well as other brands of cat food in the first search results page.
Therefore, the long phrase query in this example is better targeted to getting the results to the searcher wanting to purchase or get information on, Purina wet cat food. If you are selling that brand and type of food for cats, you can to sparingly sprinkle this keyword phrase in your web content, and place them in browser titles and page headers. In this way, people who are looking for that specific keyword will have a greater chance of finding your website.
With increased page views by a targeted audience, increased sales would result, because more people who are prepared to purchase would arrive at your website.
If you’re an advertiser or trying to make money online, you’ll want to research what Long – Tail Keywords people are typing in so you can build your campaigns around them. And if you can, you even want to take the domain name as it gets more attention from Google.
Long tail keywords are a great method to find the “low hanging fruit” or the “little fishing holes” that you can build an online campaign around.
Despite all the hype around search engine optimization (SEO), there are some very simple things that a writer can do while creating their blog posts which will improve their SEO and in some ways make the blog procedure read. Perhaps, the easiest way to do this is to replace pronouns with the actual name of the person object or subject being described or discussed. Instead of saying ‘it’, say car, barn, bus, or whatever ‘it’ refers to. With a little practice and some careful editing this is a simple approach which can add much SEO value to your writing.
Table of Pronouns
Here’s a quick list of pronouns to consider when writing and editing your blog post. This table of pronouns is by no means complete but it is an excellent starting point for some quick wins.
Here is an example of how replacing pronouns can quickly and easily improve the SEO of a paragraph in an Article and provide some tactful repetition for the reader to reinforce you message.
Before With Pronouns
Raspberries are the perfect summer treat. They can be quite prolific, producing baskets of berries, if they are cared for well. Having raspberries growing on your property adds beauty and delight; walking out to your yard and picking raspberries fresh off the bush is one of the small joys of life.
After Without Pronouns
Raspberries are the perfect summer treat. Raspberries can be quite prolific, producing baskets of berries, if raspberries are cared for well. Having raspberries growing on your property adds beauty and delight; walking out to your yard and picking raspberries fresh off the bush is one of the small joys of life.
I’ve been having a challenge with a couple of my blog sites where long URLs have not been wrapping and running off the side of the page to the right out of the visual range, which has been pointed out by my site readers. This fix was much easier than the long URL in a table problem, but Well, I thought I would share, as well. Hopefully, others will find it useful.
Code Update Steps
The fix requires a change to the CSS code of your site. To make the change :
Navigate to Appearance > Customize > CSS and add input code
Add the CSS URL Wrap Code
Publish CSS Change
Appearance Navigation To Customize Menu
CSS Navigation Menu
Empty CSS Code Screenshot before Changes
Please note that the table long URL code was added in a previous post. So, we will be adding the new code just below the existing CSS code modifications.
While finishing another post, I stumbled across this Blogging Writing Style Guide, which I started once upon a time. So, I have made a few quick updates and thought I would share this checklist, in case it might be useful for someone else.
Blog Post Style
Here are a few basic guidelines to help you with your blog post structure. These are fairly obvious things, but it never hurts to make sure you cover the basics.
Blog Post Structure
your blog post structure is highly important. One must keep in mind that your post is likely to be read in multiple formats especially mobile formats on phones and iPads. Additionally, everyone’s busy these days and has information overload; so, it’s important to organize your content in a way that people can get the valuable information quickly and easily without filtering through too much excess fluff. Basic items to check are:
Format for Scanability
Use paragraph headers (usually, levels 1 -3)
Paragraph headers should be within 15-60 characters in length for best SEO performance
Add tables to organize lists
Add Related Reference link at the bottom of the article.
Photo and Graphics
it’s long been known that nearly everyone is visual and that pictures speak more than words in a compact way. So, paying attention to your pictures and your infographics to quickly and efficiently communicate your main points is essential. These items should be helpful:
Always add pictures to an article
Add process step picture to clarify written instructions
Add infographics, if you have them
Populate the Caption, Alternate text, and Image Title Attribute properties on Photos
Always set the open in separate tab property
SEO Essentials For Writing Blogs and Pages
SEO is a critical part of any blog post. However, no one can be an expert on all the search engines out there. So here are a few quick things that are appropriate to almost any search engine:
Use Hierarchical categories and sub-categories to relate topics
Add Menu should only hold essential categories organized for shallow logical navigation (minimal clicking)
Menu should contain both page and category structures
Periodically review and update menu to ensure recent changes, if appropriate, included
Driving Blog Visits
the reason most of us write blogs is to disseminate information, ideas, and help others. So is essential that people be able to find our blog and want to come back to our blog. Here are a few quick tips:
Publish new blog posts on social media (twitter, etc.)
Revise blog posts as they age and add additional content (e.g., new pictures, infographic, more current information, expand essential facts, etc.)
Republish revised blog post to social media (twitter, etc.)
blogs are all about content so you need a strategy to make sure that you can publish regularly and that you publish when your blog is likely to have the most interest to your reading community. Here are some ideas:
Keep a list of articles to be published
Pay attention to seasonal opportunities, if they apply to your blog’s content
Read site comments and address issues
Use blogs to document questions and answers from your readers. Also, be sure to answer the reader’s comment directly.
I’ve been having a challenge with a couple of my blog sites where long URLs have not been wrapping when enclosed in the table. Therefore, the URL’s run off the side of the page to the right out of the visual range. I even have gotten a few comments from my site visitors saying that I ought to try to fix the Long URLs leaving the page. Well, after some investigation and some trial and error, I have managed to fix the problem. So, I thought I would share the solution in case anybody else would like to save themselves a little time correcting the long URL problem in the future.
The fix requires a change to the CSS code of your site. To make the change :
Navigate to Appearance > Customize > CSS and add input code