Initially, blogging involved a personal web log, in which a person would journal about their day. From “web log” came the term “blog.”
Like most new innovations on the Internet, many entrepreneurs saw marketing potential in having a blog, and blogging took off from there. Not only can a blog be used for marketing, but also, a blog can be a home business in and of itself.
Yes; most of the major browsers will recognize and accept the HTML keyword meta tag.
To the major search engines use the keyword meta tag?
Basically, no. Most of the major search engines simply ignore the HTML keyword meta tag or worse yet simply use it as a means to penalize your site, if they decide the keywords you chose to use do not closely enough relate to your content.
Are the HTML keyword meta tags worth putting a lot of work into?
Short answer, is no. If your intent is doing your keyword research is to create HTML keyword meta-tags, then you are basically wasting your time.
Then what is the value of keywords?
If you think of keyword research is identifying your focus words for your blog article, then there is value in doing keyword research. The value comes not from adding HTML keyword meta-tags, but rather through integrating your keywords ( focus words) into your blog article title, headers, and body content. These focus words can also be added to media metadata and used as part of your tactful repetition approach to content.
For all intents and purposes, HTML keyword meta-tags are useless from a HTML coding standpoint. However doing keyword (focus words) research can be valuable in tuning the language of your blog article to optimize the focus of your blog post.
A Tag is one of the pre-defined metadata classifications in WordPress. Blog article creators can add tags to their WordPress posts in coordination with categories and menus to organize and provide internal site search capabilities.
In many ways meta tags are like categories, they both help visitors and search engines to find the content they are looking for. But where categories divide your articles into hierarchical groups, meta tags have no hierarchy. They describe your content on a micro level, where categories describe it on a macro level.
Are not keywords
Are narrower in scope and more focused on specific blog article topics than Categories
Are ‘Focus Words’ or ‘Topic Words’ used to identify blog article topics
Are also used by certain WordPress themes and widgets to provide the ‘Posted In’ topic list and ‘Word Cloud’
Are not automatically added to a blog article unlessa user adds them
There are great many posts that which could be found on the web that speak to how to optimize for Google. Actually, when it comes to speaking of search engine optimization (SEO) there is probably an extreme bias towards optimizing for Google. However, this could be a serious mistake, which could cost you a significant amount of traffic.
There are a number of metadata elements which provide an opportunity to add search engine optimization (SEO), which if you optimize strictly to maximize your Google search engine results will guide either be ignored or underutilized.
From a purely traffic point of view you could be missing an opportunity to increase your blog or website traffic significantly. Among my several blogs, depending upon the nature of the website, search engine results other than Google account for anywhere from 48 to 55% of my site traffic.
In the early days of my blogs,I to focus on optimizing for Google, seem like the obvious target. However, after I started taking advantage of them many metadata opportunities of my wordpress blog software, I saw a significant jump in my site traffic from non-Google search engines.
As you can see from the screen capture above from one of my sites, that there are a number of other search engines supplying traffic to my blog. All my blogs have similar patterns, but not necessarily for the same exact search engines, depending on the topic of the blog.
Some of the more common search engines from which my sites receive regular traffic are;
What is the Difference between WordPress Pages, Posts and Portfolios?
One of the main areas that confuse most WordPress users is distinguishing between a Page, a Post, and a Portfolio. These three terminologies have differences that are pretty simple to understand. With a WordPress website, one can have an infinite number of each depending on the type of website and how the site is organized.
First, let’s begin with pages. A WordPress Page is static. It remains where it is and its usually accessed using a simple link placed on the home page. A page is also not categorized or archived like a post. Conventional uses of a WordPress page include the Contact page and the About Us Page. Pages are also used to make some aspects of a website readily available to the audience. These include the FAQ Page, a list of resources, or a Page that gives detailed information on a subject. WordPress websites are based on pages, and a good website has good pages. One can build an entire WordPress website using pages only.
A post, in contrast, is more dynamic. WordPress posts are placed on pages, and they don’t have their permanent URLs. Posts on a WordPress website are also time stamped, and they are included in different categories. WordPress Posts are what most people interact with whenever they visit your blog or website. Every time you add a new post to your Website, the older ones move a step down, with the newer posts on top of the older ones. When the older posts reach the last slot on your page, they will flow to the next page. As a Website owner, your posts should be original and SEO optimized to improve your ranking on the search engines.
A portfolio, on the other hand, has two main jobs: showcasing your work to prospective clients and building your professional brand. Just like posts, WordPress photography portfolios are used to inspire, delight and to prove to potential clients that you can create the quality of shots they need. A good WordPress portfolio should make a Potential client fall in love with your work. WordPress photography portfolios also give you different ways to display your work on your site. The more the effort and time you dedicate to your portfolio, the higher your chances of landing your next client. Just like WordPress posts, items on a portfolio are ordered by the date they were created, with the newest projects displayed first.
The easiest way of distinguishing between a page, a post, and a portfolio is; thinking of WordPress pages as sheets of paper, posts as those Post-it notes that can be stuck on the piece of paper and Portfolio as photos that can be mounted on the piece of paper in chronological order.
In summary, a web page is used to organize how content on your website, a post to express your views and interact with your audience via comments and feedback and a portfolio showcases your work to potential clients to make them understand what you can do if they hire you for their next job.
The information age is fantastic, but there’s only one problem: too much information. It’s very difficult to keep track of your favorite blogs, sports, and news without some help. One of the ways to achieve this is by using RSS sites writers.
What is RSS News Feed?
RSS stands for Really Simple Syndication. It’s a type of web feed that enables you to keep track of your favorite websites, such as online magazines and blogs. It consists of computer-readable files known as XML files, which automatically update information.
Previously, to keep track of your website updates, you were to bookmark websites in the browser and manually get back to them frequently to find out whether there were any updates. But browser bookmarking had its share of downsides.
The problems with browser bookmarking
As a web user, you were to do the entire work. You were to access a website, find out how relevant its information is to you. If it had useful information that you could read often, or it had significant, frequently updated information, you could bookmark it and look for the bookmark from time to time.
Tracking many websites can be daunting. As you continue scouring the internet, you’ll come across hundreds of websites with valuable information daily. If you bookmark most of these sites, it becomes a bit tricky to track all of them, as it’s overwhelming.
You can miss information whenever you forget to check out your bookmarks.
Some websites don’t update their information, and thus, you’ll end up seeing the same old information every time.
How to know whenever a website runs an update?
Well, this is precisely what RSS feeds list does. It allows you to receive relevant, up-to-date information, delivered to you on the fly so you can read it at your own time. This saves time and gives you the information you want as quickly as it’s published
How RSS Works?
RSS feeds work almost like an email. When you subscribe to the feeds, you’ll realize that the unread entries from the websites you’re tracking are marked bold. Once you click on them, you will be able to see the most recent update, which you can read right from the feeder. You can either click to be directed to the actual website, or move on to another unread item, and this marks the previous one as read.
What problem does RSS solve?
Many people are interested in many sites whose content keeps changing unpredictably. Examples of such sites include news sites, medical websites, information pages for religious and community organizations, product information websites, and weblogs. Frequently visiting a website to find out whether there’s any new information can be tiring.
Earlier on, email notification was a solution to this problem. However, when many sites send you email notifications, they are typically disorganized, overwhelming, and can easily go to the spam folder.
With RSS, you can be notified of any new or changed information. Handling notifications to many websites is easy. Also, the results are presented in a well-organized way, entirely distinct of email.
How to Integrate an RSS Feed To My Writers’ Blog
Many websites are built on a content management system (CMS), and each CMS comes with a default RSS feed. You can easily find the RSS feed for your writers’ blog. The easiest way is to add /feed toward the end of a URL, which should look like yourdomain.com/feed.
You can also do this for individual web pages on your blog to obtain specific RSS feeds. After that, follow the following steps:
Download an RSS reader, also referred to as an aggregator. There are numerous commercial and free readers, apps and extensions available on the web. Download one of them to your mobile device or computer.
Copy your blog’s RSS feed created/found earlier to allow you publish to a RSS news feeds.
Paste the RSS web address into the RSS reader you’d downloaded earlier.
Your readers can now subscribe to your blog’s RSS feed
How to Market my book on RSS feed News Sites
To market a book to RSS feed news sites, you should:
Create a landing page on your blog with information about your new book, what it contains, the value it adds to the readers and more. Include the price as well. The landing page should provide links to all those retail outlets that have your book.
Search for sites with RSS feed in a niche related to the title of your blog. Those sites have probably thousands of readers who’ve subscribed to their updates.
Contact them for an opportunity to create a guest post, a press release or any other content whose topic should be related to your book in a way, and also resonate well with the site you want to publish to. You can check out a few of their posts to know what works well for their audience.
Create the content and include links to your landing page. If it’s published, it will appear in the RSS feed of that website, and the subscribers will see the update and read it. Interested ones may click on the links and access your book.
Popular RSS New Readers
There are several RSS readers, and you might want to test a number of them to establish the right one for you. Most RSS readers offer a free version and a premium version. Here are some of the popular ones:
Feedly for the web: – Android and iOS
Feeder for Chrome: – Android and iOS
Panda for the web: – iOS and a Chrome extension
Reeder 3 for iOS and Mac
Forté Agent for windows
Sampling of RSS Feed Resources for Authors, Bloggers, And Writers
Authors, bloggers, and writers can subscribe to many RSS feeds.
Whomever you are a writer, author, or blogger, it’s important that you leverage on the potential of RSS feeds whether it’s on your own website for your readers to subscribe or on other sites for your own inspiration and promotion of your digital products.