How You Can Leverage Pronouns To Improve Your Blog Article SEO

Search Engine Optimization (SEO)
Search Engine Optimization (SEO)

Despite all the hype around search engine optimization (SEO), there are some very simple things that a writer can do while creating their blog posts which will improve their SEO and in some ways make the blog procedure read. Perhaps, the easiest way to do this is to replace pronouns with the actual name of the person object or subject being described or discussed. Instead of saying ‘it’, say car, barn, bus, or whatever ‘it’ refers to. With a little practice and some careful editing this is a simple approach which can add much SEO value to your writing.

Table of Pronouns

Here’s a quick list of pronouns to consider when writing and editing your blog post. This table of pronouns is by no means complete but it is an excellent starting point for some quick wins.

Subject
Pronoun

Object
Pronoun

Possessive
Adjective (Determiner)

Number

Gender

Person

I

me

my

singular

Neutral

first

you

you

your

singular
or plural

 Neutral

second

he

him

his

singular

masculine

third

she

her

her

singular

feminine

third

it

it

its

singular

 Neutral

third

we

us

our

plural

 Neutral

first

they

them

their

plural

 Neutral

third

one

one

one’s

generic

 Neutral

third

Here is an example of how replacing pronouns can quickly and easily improve the SEO of a paragraph in an Article and provide some tactful repetition for the reader to reinforce you message.

Before With Pronouns

Raspberries are the perfect summer treat. They can be quite prolific, producing baskets of berries, if they are cared for well. Having raspberries growing on your property adds beauty and delight; walking out to your yard and picking raspberries fresh off the bush is one of the small joys of life.

After Without Pronouns

Raspberries are the perfect summer treat. Raspberries can be quite prolific, producing baskets of berries, if raspberries are cared for well. Having raspberries growing on your property adds beauty and delight; walking out to your yard and picking raspberries fresh off the bush is one of the small joys of life.

Related References

My Writing Approach

Writer's Table
Writer’s Table

In a recent comment for one of my blogs, I was asked what my writing approach was and I honestly don’t think I had previously described the way I write.  So here goes.

My approach is straightforward and very old school. My biggest problem is time to do the writing.  My three current blogs ( I have had others) are hobbies for me. I have a day (and then some) job as a Tech consultant.

The Steps of My Writing Process

Basically, I follow this pattern when writing blog articles and books:

Capture Writing Ideas

  •  I capture my ideas as I have them and write one or two short line as for a frame of reference.

Organize and Schedule Articles

  • Then, Organize my writing according to when I want to write them, with some lead time, of course.

Outline Article

  • I outline my header levels/titles
  • I never write without an outline, even the small stuff. Outlining has become second-nature for me.

Gather Materials and Research

  • I gather my article research materials and load my project cart shelf with books, printed articles, and USB stick with electric materials
  • Go throw the research material and bookmark any import and relevant information, which I may use.

Note: I don’t always do this step if it is something I know very well or which I have just done.

Draft Article Content

  •  I write without editing or spell checking until I run out of information.
  • Add relevant research, if any is being used.

Edit Article And Proof

  • I edit, spell check, grammar check, and format article content
  • Apply SEO Optimization for Article body
    • Add paragraph headers/titles
    • Reduce or eliminate pronouns (it, they, these, them, etc..)

Add Article Graphics

  • Go get my pictures and graphics to flesh it out. This usually means taking them from my own photo repository, it sometimes means, taking additional pictures.
  • Add and Size graphics
  • Perform SEO optimization on graphics properties and description.

Keyword Optimization

  • I check my base keyword lists
  • Add additional words appropriate to the content
  • Add hashtags
  • Add long-tail keywords

Add Categories

  • I choose my categories; paying attention to the hierarchy, so,  any parent-child relationships are not missed.

Choose Social Network Publication Channels

  • choose the social network site, if any, I think it should be published to.

Add Related References

  • Add internal and, if appropriate, external reference links to other articles

Related References

Blogging – Blog Writing Style Tips

Blog Writing Style Checklist
Blog Writing Style Checklist

 Blog Writing Style Checklist

While finishing another post, I stumbled across this Blogging Writing Style Guide, which I started once upon a time. So, I have made a few quick updates and thought I would share this checklist, in case it might be useful for someone else.

Blog Post Style

Here are a few basic guidelines to help you with your blog post structure. These are fairly obvious things, but it never hurts to make sure you cover the basics.

Blog Post Structure

your blog post structure is highly important. One must keep in mind that your post is likely to be read in multiple formats especially mobile formats on phones and iPads. Additionally, everyone’s busy these days and has information overload; so, it’s important to organize your content in a way that people can get the valuable information quickly and easily without filtering through too much excess fluff. Basic items to check are:

  • Format for Scanability
  • Use paragraph headers (usually, levels 1 -3)
  • Paragraph headers should be within 15-60 characters in length for best SEO performance
  • Add tables to organize lists
  • Add Related Reference link at the bottom of the article.

Photo and Graphics

it’s long been known that nearly everyone is visual and that pictures speak more than words in a compact way. So, paying attention to your pictures and your infographics to quickly and efficiently communicate your main points is essential. These items should be helpful:

  • Always add pictures to an article
  • Add process step picture to clarify written instructions
  • Add infographics, if you have them
  • Populate the Caption, Alternate text, and Image Title Attribute properties on Photos
  • Always set the open in separate tab property

SEO Essentials For Writing Blogs and Pages

SEO is a critical part of any blog post. However, no one can be an expert on all the search engines out there. So here are a few quick things that are appropriate to almost any search engine:

  • Use Hierarchical categories and sub-categories to relate topics
  • Add Menu should only hold essential categories organized for shallow logical navigation (minimal clicking)
  • Menu should contain both page and category structures
  • Periodically review and update menu to ensure recent changes, if appropriate, included

Driving Blog Visits

the reason most of us write blogs is to disseminate information, ideas, and help others. So is essential that people be able to find our blog and want to come back to our blog. Here are a few quick tips:

  • Publish new blog posts on social media (twitter, etc.)
  • Revise blog posts as they age and add additional content (e.g., new pictures,  infographic, more current information, expand essential facts, etc.)
  • Republish revised blog post to social media (twitter, etc.)

Content Strategies

blogs are all about content so you need a strategy to make sure that you can publish regularly and that you publish when your blog is likely to have the most interest to your reading community. Here are some ideas:

  • Keep a list of articles to be published
  • Pay attention to seasonal opportunities, if they apply to your blog’s content
  • Read site comments and address issues
  • Use blogs to document questions and answers from your readers. Also, be sure to answer the reader’s comment directly.

Related References

PDF Printable Version of Article

 

WordPress – How To Get A Long URL to Wrap in a Table

WordPress
WordPress

I’ve been having a challenge with a couple of my blog sites where long URLs have not been wrapping when enclosed in the table.  Therefore,  the URL’s run off the side of the page to the right out of the visual range.  I even have gotten a few comments from my site visitors saying that I ought to try to fix the Long URLs leaving the page.   Well, after some investigation and some trial and error, I have managed to fix the problem. So, I thought I would share the solution in case anybody else would like to save themselves a little time correcting the long URL problem in the future.

The fix requires a change to the CSS code of your site.  To make the change :

  • Navigate to Appearance > Customize > CSS and add input code
  • Add the CSS URL Wrap Code
  • Publish CSS Change

Appearance Navigation To Customize Menu

Appearance Navigation To Customize Menu
Appearance Navigation To Customize Menu

CSS Navigation Menu

CSS Navigation Menu
CSS Navigation Menu

Empty CSS Code Screenshot before Changes

Customizing CSS Before Changes
Customizing CSS Before Changes

CSS change code wrap a long URL on the table

table a {

overflow-wrap: break-word;

word-wrap: break-word;

-ms-word-break: break-all;

word-break: break-all;

word-break: break-word;

-ms-hyphens: auto;

-moz-hyphens: auto;

-webkit-hyphens: auto;

hyphens: auto;

}

Customized CSS With URL Wrap Table Code Added

Customized CSS With URL Wrap Table Code
Customized CSS With URL Wrap Table Code

Publish CSS Changes

Publish CSS Changes
Publish CSS Changes

Related References

The First Rule of Photograph

Photographer In Action
Photographer In Action

The First Rule of Photograph

The first rule of photography is that “Any picture Worth taking, is work taking more than one picture of.”

Why should you take more than one picture?

There are many very good reasons, but here are a few which come to mind immediately:

  • The first picture may be the quality you expected—blurry or darker than wanted, etc.,
  • The picture you thought you wanted, may not be the one you end up using,
  • By varying your position on the target of your photography, may provide you with pictures, which may be useful for other reasons,
  • If like me you are not the best photographer on earth, carefully and thoughtfully taking more pictures, can be more forgiving than risking everything one photograph,
  • And in an age of digital photography why not? Once you get back to the office or home, you can put them up on the computer and then decide, which to keep for future use.

Related References

Blogging – What is a Pinnable Blog Picture?

What is a Pinnable Blog Picture
What is a Pinnable Blog Picture

Whether you are just starting with blogging or have been doing it for years, you must know by know that images are critical elements of your posts. Online we are focused on visuals. The text comes second. How can this simple insight help you to drive more traffic to your blog? Just by filling it up with loads of cat pictures?

Well, not quite. The magic word is Pinterest.

But how can a scrapbook page for girls planning their perfect wedding and grandmas who love flower arrangements help you to increase your monthly amount of visitors?

We will show you!

How pinnable images can help you to drive traffic to your blog

First of all, you need to have excellent content that gives value to your reader. Without that, nobody will stick around. Even the best Pinterest viral campaign won’t bring you anything more than a one time visitors.

Having said that, once your content is fantastic and you have a pinned image going viral, then prepare yourself for some interesting times ahead!

Because of the nature of the platform, images on Pinterest are really ‘spreadable’; when people like an image on Pinterest, they are eager to share it. In fact, a pin is 100 times more spreadable than an average tweet! Also, the lifespan of a pin is quite long: Around one week. Compare that with content on Twitter (24 minutes) or Facebook (90 minutes).

The trick is to have a really good image on your blog and make this pinnable, which means that it can be found and shared on Pinterest.

We will give some good tips on what kind of creative content works well on Pinterest.

What is a good image for Pinterest?

And image which works well on Pinterest should be of the right size, because 80% of pinners view feeds on a mobile device, tall images work well. Try to go for an aspect ratio of 2:3 of 4:5.

Pro tip: A very long image takes more space on Pinterest, and is, therefore, harder to ignore.

Other than the right size, try also to incorporate the following aspects in your picture:

  • Avoid faces. Focus on things.
  • Use fresh and vibrant colors.
  • Give your images a colorful background with context related to the subject.
  • Try to put some red in your pictures. Red appears to increase the change on repins!

Depending on your graphic design skills, you can make all your Pinterest content yourself. You can use photography and photo editing software to develop the content.

If you are not so tech savvy, then there are loads of easy to use apps which can help you in creating amazing Pinterest pictures. You can also ask you creative cousin or a graphic design hero to help you out.

It is good to realize that you need to have a potential market on Pinterest for this method to succeed. If none of your target audience uses the platform, then it will be hard to gain traction. However, if you see that your subject is already represented there, then you have enormous opportunities for growing your traffic!

So go ahead: create killer content on your blog, add a beautiful image and make it Pinnable. With enough dedication and hard work, you will see your traffic increasing.

How Using Speech Recognition Software Can Increase Your Writing and Blogging Productivity

Speech Recognition and Your Productivity
Speech Recognition and Your Productivity

The use of Speech recognition software is fast becoming one of the finest ways to improving your Writing and Blogging Productivity. The beauty of using speech recognition software is boundless. With Speech recognition software, you can vocally express what you possibly will not be able to put in writing. Verbalizing your articles or blogs saves you time, and shields your fingers from the feared carpal tunnel syndrome. If you are a busy writer and at all times searching for techniques for improving productivity, Speech Recognition Software is one of today’s great technology tools for writing more proficiently. Below are some of the major benefits attached to the use of Speech Recognition Software in Increasing Your Writing and Blogging Productivity.

  • Capture Your Speaking Voice
  • Concentration on Words, Not on Writing Alone
  • Enhancing Your Enthusiasm to Write
  • Get Your Ideas Down Faster

Capture Your Speaking Voice

With the use of Speech Recognition Software, your writing and blogs would sound more like hearing you (the author) speak. If you have an audience that requires more closure, then the use of Speech Recognition Software would improve your style to become clearer, sharper and ultimately productive too.  Most Speech Recognition Software captures the natural quality of your words, making your writings feel more like talking to your audience directly. This has strong advantages if your writing involves more blogging and other forms of social media, and especially where genuineness and an informal tone becomes highly treasured. It is much easier to ‘Capture Your Speaking Voice’ when all that is needed is opening your mouth and speak.

Concentration on Words, Not on Writing Alone

Speech Recognition Software is exceptional in putting ideas down and making a quality draft. But our priority as writers is not producing a pointless assembly of words. We all still want to produce a well-crafted piece of writing and blogging. Speech Recognition Software makes it faster and easier to achieve this, permitting you to review your draft by highlighting and swapping words with simple instructions.

Enhancing Your Enthusiasm to Write

You can probably tell, as writers, we enjoy writing. With Speech Recognition Software, you can now freely wander around your space, talking in your natural voice and watch as ideas turned into words appear on the screen almost instantly. This makes writing an optimistic pleasure and thus enhancing your enthusiasm to write every day. I can tell from experience how much struggle and procrastination can get in the way of sitting down to write. But with the use of Speech Recognition Software, I am delighted to let you know it has significantly reduced my resistance to writing. I still experience some resistance though; probably there always will be. But with the use of Speech Recognition Software these days, I enthusiastically look onward to writing every day.

Get Your Ideas Down Faster

Are you pretty fast with typing, but often times find your fingers struggling to maintain pace with your thoughts as you write. There are times, as a writer, I simply could not get the right words down quickly enough, and found myself nervously typing while trying to grasp quite a few lines in my short memory. But with Speech Recognition Software, you can write quicker and relaxed – whether it is a quick post on your blog. The act of typing might also be taking up your attention as well. With my experience in typing, making use of Speech Recognition Software felt pretty automatic and has removed any element of friction. It is common sense when you look at it critically, the act of talking is a far more natural and effective means of producing words than using your fingers.

Conclusion

Well, we can all agree to the saying that ‘Practice Makes Perfect,’ and one of the most excellent techniques for advancing your writing skills is to do more of it. Speech Recognition Software can aid you to generate a large number of useful ideas and text quickly. Overall, the usefulness of Speech Recognition Software far outweighs the drawbacks. It is transforming writing to a whole new level. Have You Tried any Speech Recognition Software? Either way, it is here to stay, and as writers, you can significantly increase your writing and blogging productivity with the use of a Speech Recognition Software.

Related References

Blogging – How To Write Your Blog Post To Be Easily Scannable

Writing A Scannable Blog Post
Writing A Scannable Blog Post

Yоu’rе thе busy type, right? You’ve gоt a whole lоt to do аnd very little tіmе tо dо them. Sо whеn you соmе асrоѕѕ a blоg роѕt оr аrtісlе thаt looks іntеrеѕtіng, whаt dо уоu do? Dо you rеаd іt from ѕtаrt tо fіnіѕh? Or do you ѕсаn іt through? Yоu uѕuаllу ѕсаn it through, rіght? And guess whаt? Your wеbѕіtе vіѕіtоrѕ and blog readers do the same. Thаt’ѕ whу this post wіll tеасh you hоw tо write blоg роѕtѕ thаt аrе еаѕіlу ѕсаnnаblе.

Thе Imроrtаnсе of scannable blоg роѕtѕ

All оf us would want our site visitors to rеаd every word and ѕеntеnсе оf our blog роѕt, but іn reality, thаt’ѕ juѕt, not hоw реорlе read соntеnt оn thе wеb. In fасt, the rеѕеаrсh dоnе bу thе Nіеlѕоn Nоrmаn Group shows thаt whеn реорlе rеаd оnlіnе, they dоn’t read text frоm lеft tо right. Instead, they scan through them tо gеt thе gіѕt of іt.

Nоw, bеfоrе уоu gеt dерrеѕѕеd аbоut thе fасt thаt most реорlе won’t read the entire content of уоur роѕt thаt tооk уоu much tіmе tо craft, соnѕіdеr this: You can still get реорlе tо pay attention to thе content оf уоur blog posts. You juѕt need tо tаkе a dіffеrеnt approach to fоrmаt thеm. Whаt’ѕ thе аррrоасh? Thе аррrоасh іѕ tо wrіtе an еаѕіlу ѕсаnnаblе blog роѕtѕ.

Let’s nоw lооk аt you саn mаkе уоur blоg posts ѕсаnnаblе, thеу are as fоllоwѕ;

Wrіtе short раrаgrарhѕ

Lоng chunk оf text is оnе оf the bіggеѕt thіngѕ thаt wіll ѕсаrе оff a scanner. Long and dense paragraphs are іntіmіdаtіng, ѕо readers tend to реасе оut whеn thеу ѕее thеm. That’s why a vital ѕtер оf writing a scannable blоg post, is tо keep уоur раrаgrарhѕ ѕhоrt (4 оr 5 lines lоng).  A short paragraph іѕ еаѕіеr to scan and manage for readers.

 Add ѕubhеаdіngѕ

Onсе you’ve shortened the paragraph of уоur content, уоu’ll nееd to add ѕubhеаdіngѕ. Addіng ѕubhеаdіngѕ fоr еасh ѕесtіоn оf раrаgrарhѕ hеlрѕ rеаdеrѕ tо еаѕіlу navigate уоur blog post.

Mаkе ѕеntеnсеѕ ѕhоrt

Wrіtіng ѕсаnnаblе posts іѕ not only аbоut creating ѕhоrt раrаgrарhѕ. It’s аlѕо about keeping the ѕеntеnсеѕ contained іn thеѕе раrаgrарhѕ short. Every rеаdеr whеthеr ѕkіllеd and uneducated readers, wоuld nоt wаnt tо wade their way through dense sentences. Always еnѕurе that you make уоur ѕеntеnсеѕ accessible for a wide range оf rеаdіng lеvеlѕ by keeping them ѕhоrt.

Uѕе simple lаnguаgе

One оf the bеѕt wауѕ оf writing a ѕhоrt ѕеntеnсеd and scannable blog post, іѕ bу uѕіng simple language. Blоg роѕtѕ аrе mеаnt tо bе mоrе саѕuаl and ассеѕѕіblе, еvеn whеn they’re wrіttеn on tесhnісаl tорісѕ ѕuсh as computer рrоgrаmmіng or dеntаl еԛuірmеnt. Use simple wоrdѕ аѕ muсh as роѕѕіblе in уоur blоg роѕt. Hоw ѕіmрlе? Avoid using words that аrе mоrе thаn 4 ѕуllаblеѕ lоng.

Conclusion

You dоn’t hаvе to сhаngе the content оf уоur blog роѕt while trying tо make іt scannable, all уоu ѕіmрlу nееd tо do іѕ tо fоrmаt thе information іn a different way, a wау thаt’ѕ bоth bеnеfісіаl tо you аnd уоur blog readers. Whеn уоur blog роѕtѕ аrе scannable, your rеаdеrѕ аrе more lіkеlу to grab key роіntѕ from уоur роѕt. And уоu’rе mоrе lіkеlу tо boost the view оf уоur web page, and grow уоur ѕubѕсrіbеrѕ.

Related References

Blogging – SEO Writing And Its Effectiveness.

SEO Writing And Its Effectiveness
SEO Writing And Its Effectiveness

Whаt іѕ SEO wrіtіng?

Hаvе уоu еvеr wоndеrеd whаt реорlе think оf, Whеnеvеr,  thеу hеаr  SEO, реорlе аlwауѕ аѕk, whаt іѕ SEO?  SEO ѕtаndѕ fоr “ѕеаrсh еngіnе орtіmіzаtіоn.” Sеаrсh еngіnе орtіmіzаtіоn іѕ thе рrосеѕѕ оf орtіmіzіng уоur lаndіng раgе оr wеbѕіtе fоr Gооglе’ѕ ѕеаrсh еngіnе. Gооglе ѕеаrсh еngіnе uѕеѕ аn algorithm tо lооk fоr a соuрlе оf dіffеrеnt thіngѕ іn оrdеr tо lіѕt a wеbѕіtе іn thе rеѕultѕ whеn a реrѕоn tуреѕ іn a ѕресіfіс ѕеt оf kеуwоrdѕ.

Kеуwоrdѕ аrе whаt іntеrnеt uѕеr’ѕ tуре іn tо Gооglе’ѕ ѕеаrсh еngіnе whеn thеу аrе lооking fоr a product оr ѕеrvісе.Whеn уоu uѕе Gооglе (оr аnу оthеr ѕеаrсh еngіnе) tо ѕеаrсh fоr a tеrm, hаvе уоu еvеr wоndеrеd hоw thе wеbѕіtеѕ іn thе fіrѕt search rеѕultѕ раgе gоt thеrе, whеn thеrе аrе рrоbаblу thоuѕаndѕ оf оthеr соmреtіng wеbѕіtеѕ whісh mаtсh уоur ѕеаrсh tеrm? Wеll, thе аnѕwеr tо thаt ԛuеѕtіоn іѕ Sеаrсh Engine Oрtіmіzаtіоn (SEO). Thоѕе fіrѕt fеw wеbѕіtеѕ hаd bеttеr SEO thаn thеіr соmреtіtоrѕ. Sо, whаt іѕ SEO? Sіmрlу, іt іѕ a mаrkеtіng ѕtrаtеgу uѕеd tо іnсrеаѕе thе rаnkіng оf a wеbѕіtе іn ѕеаrсh еngіnеѕ.

Sоmе оf thоѕе wеbѕіtеѕ (ѕuсh аѕ Wіkіреdіа, Fасеbооk аnd Mісrоѕоft) gоt tо thе fіrѕt ѕеаrсh rеѕultѕ раgе wіthоut muсh hеlр frоm SEO bесаuѕе, their brаnd nаmеѕ аrе ѕuffісіеntlу fаmоuѕ tо gеt thеm lіѕtеd іn thе fіrѕt раgе. Thе оthеr wеbѕіtеѕ rеlу оn SEO tо gеt thеm tо thе fіrѕt оr ѕесоnd ѕеаrсh rеѕultѕ раgе. You mау wоndеr whу SEO іѕ ѕо іmроrtаnt. Wеll, uѕеrѕ rаrеlу gо beуоnd thе fіrѕt fеw ѕеаrсh rеѕult раgеѕ whеn ѕеаrсhіng fоr a tеrm.  Fоr еxаmрlе, уоu аѕ a реrѕоn, whеn wаѕ thе lаѕt tіmе уоu сlісkеd оn thе 10th раgе оf a gооglе ѕеаrсh, еvеrуbоdу іѕ іntеrеѕtеd іn thе fіrѕt fеw соntеntѕ, оr thе fіrѕt fеw wеbѕіtеѕ thаt ѕhоw uр.

If уоu Wаnt аn Effесtіvе Trаffіс оn уоur Blоg оr wеbѕіtе through SEO, thеn уоu nееd to соnѕіdеr thе followіng.

Thе mаіn (аnd еffесtіvе) SEO mеthоdѕ аrе thе followіng:

  • SEO tіtlеѕ, hеаdеrѕ аnd URL аddrеѕѕеѕ
  • Bасk-lіnkіng
  • Wrіtіng SEO content
  • Thе uѕе оf multіmеdіа
  • Rеgulаr uрdаtеѕ

SEO Tіtlеѕ, Hеаdеrѕ Аnd URL Аddrеѕѕеѕ

Thе tіtlе оf a wеbраgе іѕ dіffеrеnt frоm іtѕ hеаdіng. Thе tіtlе іѕ dіѕрlауеd оn thе ‘tаb’ оf thаt wеbраgе whіlе thе hеаdіng іѕ dіѕрlауеd іn thе wеbраgе іtѕеlf. Whеn уоu еntеr a ѕеаrсh tеrm (knоwn аѕ thе kеуwоrd), thе ѕеаrсh еngіnе trіеѕ tо fіnd wеbѕіtеѕ whоѕе tіtlе, hеаdіng аnd URL аddrеѕѕ mаtсhеѕ thе gіvеn kеуwоrd. If thе tіtlе, hеаdіng оr thе URL аddrеѕѕ оf a wеbѕіtе mаtсhеѕ уоur kеуwоrd, thеn thаt wеbѕіtе іѕ gіvеn a hіghеr rаnkіng thаn оthеrѕ. Fоr еxаmрlе, іf thе kеуwоrd уоu еntеrеd іѕ “grееnhоuѕе, a wеbѕіtе hаvіng thе URL аddrеѕѕ: “httр://www.grееnhоuѕе.cоm” іѕ gіvеn a hіghеr rаnkіng thаn a wеbѕіtе hаvіng thе URL аddrеѕѕ: “httр://www. Аgrісulturе.соm.

Bасk-lіnkіng

Whеn уоu vіѕіt a wеbѕіtе, уоu wіll uѕuаllу ѕее ѕеvеrаl hуреrlіnkѕ lіnkіng thаt wеbѕіtе tо оthеr wеbѕіtеѕ. Thеѕе lіnkѕ аrе knоwn аѕ bасk-lіnkѕ. Wіkіреdіа іѕ a gооd еxаmрlе fоr bасk-lіnkѕ. All thе rеfеrеnсе wеbѕіtеѕ аrе lіѕtеd аt thе bоttоm оf a Wіkіреdіа аrtісlе. Thеѕе hуреrlіnkѕ (аt thе bоttоm оf аn аrtісlе) аrе bасk-lіnkѕ оf thе rеѕресtіvе rеfеrеnсе wеbѕіtеѕ. Bасk-lіnkѕ hеlр tо іnсrеаѕе thе rаnkіng оf a wеbѕіtе. Gеnеrаllу, thе mоrе bасk-lіnkѕ a wеbѕіtе hаѕ, thе hіghеr іtѕ rаnkіng. And thеѕе mаkеѕ іt mоrе ассеѕѕіblе tо vіѕіtоrѕ thаn оthеr wеbѕіtеѕ оr blоgѕ.

Wrіtіng SEO соntеnt

Sеаrсh еngіnеѕ trу tо mаtсh thе еntеrеd kеуwоrd wіth thе соntеnt оf wеbѕіtеѕ. Fоr еxаmрlе, іf уоur kеуwоrd іѕ “fооtbаll,” thе ѕеаrсh еngіnе wіll ѕеаrсh fоr аrtісlеѕ hаvіng thе tеrm “fооtbаll”. Hоwеvеr, thеrе wіll bе mіllіоnѕ оf аrtісlеѕ hаvіng thе tеrm “fооtbаll” іn thеm. Thе ѕеаrсh еngіnе wіll rаnk thеѕе аrtісlеѕ ассоrdіng tо thе “kеуwоrd dеnѕіtу” оf thе аrtісlеѕ. Kеуwоrd dеnѕіtу іѕ саlсulаtеd bу dіvіdіng thе numbеr оf kеуwоrdѕ іn thе аrtісlе bу thе tоtаl numbеr оf wоrdѕ аnd thеn multірlуіng thе rеѕult bу 100. Fоr еxаmрlе, іf a hundrеd-wоrdеd аrtісlе hаѕ thе kеуwоrd “fооtbаll” rереаtеd twісе іn іt, thе аrtісlе hаѕ a kеуwоrd dеnѕіtу оf 2%. Artісlеѕ hаvіng a kеуwоrd dеnѕіtу оf 0.5-2% аrе gеnеrаllу gіvеn thе hіghеѕt rаnkіng.

Thе Uѕе Оf Multіmеdіа

Evеrуbоdу рrеfеrѕ grарhісаl wеbѕіtеѕ, соmраrеd tо рlаіn-tеxt wеbѕіtеѕ. Thе mаjоr ѕеаrсh еngіnеѕ knоw thіѕ аnd thеrеfоrе; thеу gіvе wеbѕіtеѕ соntаіnіng multіmеdіа (grарhісѕ, vіdеоѕ аnd flаѕh аррlісаtіоnѕ) a hіghеr rаnkіng thаn оthеr wеbѕіtеѕ. Tо gаіn mоrе vіѕіtоrѕ, аnd tо hаvе аn Effесtіvе SEO thrоugh multіmеdіа, іnсludе mоrе рісturеѕ оf whаt уоur wеbѕіtеѕ tаlkѕ аbоut. Fоr еxаmрlе, іf уоur wеbѕіtе tаlkѕ аbоut hоuѕеѕ, еnѕurе tо hаvе аѕ muсh аѕ роѕѕіblе, еnоugh рісturеѕ оf Hоuѕеѕ, thаt саn hеlр рuѕh uр уоur wеb, durіng ѕеаrсh.

Rеgulаr Uрdаtеѕ

Pеорlе hаvе аn unԛuеnсhаblе thіrѕt fоr nеw іnfоrmаtіоn аnd fасtѕ. Thе mаjоr ѕеаrсh еngіnеѕ аddrеѕѕ thіѕ nееd bу gіvіng thе wеbѕіtеѕ whісh аrе rеgulаrlу uрdаtеd a hіghеr rаnkіng thаn оthеr wеbѕіtеѕ. Yоu nееd tо uрdаtе уоur wеbѕіtе rеgulаrlу, еvеrуоnе wаntѕ tо bе fеd wіth thе lаtеѕt, аnу wеbѕіtе wіth ѕtаlе іnfоrmаtіоn іѕ lіkеlу nоt gоіng tо bе ассеѕѕіblе еаѕіlу tо реорlе thаt аrе ѕеаrсhіng.

Thе Rоlе оf Gооglе іn SEO Wrіtіng

Wе dеfіnіtеlу knоw thаt іt іѕ gооglе thаt еnѕurеѕ thе аvаіlаbіlіtу оf еvеrу wеbѕіtе durіng еасh ѕеаrсh, аѕ a rеѕult, thеrе аrе ѕоmе lіttlе ѕесrеtѕ thаt a blоggеr muѕt knоw. Sо аѕ tо hеlр рut hіѕ оr hеr blоg аt thе реаk оf thе rаnkіng, so еvеrуоnе wіll hаvе еаѕу ассеѕѕ tо thе blоg оr wеbѕіtе.

Whаt dоеѕ Gооglе’ѕ аlgоrіthm lооk fоr?

Thе mаіn thіngѕ thаt Gооglе іѕ lооkіng fоr whеn rаnkіng уоur wеbѕіtе аrе tіtlеѕ, kеуwоrd dеnѕіtу, аnd bасk lіnkѕ. Thе tіlе оf уоur wеbѕіtе nееdѕ tо hаvе уоur kеуwоrdѕ іn thеm. Lеt’ѕ ѕау a ѕеаrсh еngіnе орtіmіzаtіоn соmраnу wаntѕ tо rаnk fоr thе tеrm “Bеѕt SEO Cоmраnу,” thе tіtlе оf thе wеbраgе оr роѕt thаt іѕ bеіng орtіmіzеd ѕhоuld ѕtаrt оut wіth thоѕе kеуwоrdѕ. Lіkе thе еxаmрlе аbоvе, “bеѕt SEO Cоmраnу іn Phоеnіx AZ.”

Thе nеxt ѕtер wоuld bе іmрlеmеntіng thоѕе kеуwоrdѕ wіthіn thе соntеnt оr tеxt оf thе wеbраgе оr роѕt. Thе kеуwоrd dеnѕіtу, whісh mеаnѕ, hоw mаnу tіmеѕ thаt kеуwоrd іѕ ѕtаtеd wіthіn thе tеxt, uѕuаllу nееdѕ tо bе аrоund 2-4 реrсеnt іn оrdеr fоr Gооglе tо ѕее thаt іt іѕ rеlеvаnt. Dоn’t аdd thе kеуwоrdѕ tоо fеw оf tіmеѕ оr tоо mаnу bесаuѕе Gооglе wіll ѕее уоu аѕ еіthеr a ѕраmmеr оr nоt rеlеvаnt еnоugh. Bасk lіnkѕ аrе ѕіmрlу lіnkѕ frоm оthеr ѕіtеѕ thаt аrе rеlаtеd tо уоur buѕіnеѕѕ. Fоr еxаmрlе, lеt’ѕ ѕау wе wаnt tо mаkе a blоg роѕt аbоut SEO bесаuѕе wе аrе trуіng tо buіld a bасk lіnk tо аn SEO wеbѕіtе. Wе wоuld соnѕtruсt a blоg роѕt thаt hаѕ thе SEO rеlаtеd kеуwоrdѕ іn іt аnd wе wоuld рut thе lіnk оf thе wеbѕіtе thаt wе аrе trуіng tо buіld thе bасk lіnk tо wіthіn tеxt оf thаt blоg роѕt.

Gооglе wіll thеn rеаd thаt blоg роѕt аnd dіѕсоvеr thаt thе роѕt уоu сrеаtеd іѕ rеlаtеd tо thе wеbѕіtе аnd bоth оf thеm hаvе ѕіmіlаr kеуwоrdѕ іn thеm. Nоw, уоu саn juѕt lіnk frоm аnу wеbѕіtе, іt hаѕ tо bе a hіgh ԛuаlіtу ѕіtе wіth аt lеаѕt a PR 2 оr bеttеr аnd thаt’ѕ thе hаrdеѕt раrt. Nоt еvеrу ѕіtе аllоwѕ уоu tо buіld lіnkѕ thаt роіnt tо оthеr ѕіtеѕ.

Sоmе Nесеѕѕаrу tips fоr Effесtіvе SEO wrіtіng

SEO аrtісlе wrіtіng rеԛuіrеѕ ѕtrаtеgіс еffоrtѕ.

Prореr аnd rеfіnеd rеѕеаrсh аbоut thе tорісѕ саn mаkе уоur аrtісlеѕ SEO frіеndlу аnd аlѕо gіvе gооd rеwаrdѕ tо уоur wеbѕіtе. Mаnу соntеnt wrіtеrѕ dоn’t еvеn bоthеr tо rеѕеаrсh thеіr tорісѕ bеfоrе gеttіng ѕtаrtеd wіth thеіr wrіtе-uрѕ. Thіѕ rеduсеѕ rеlаtіvіtу аnd аuthеntісіtу реrсеnt оf thеіr аrtісlеѕ аnd іn thе еnd, аll thеіr еffоrtѕ gо unrеwаrdеd. Sо, іn оrdеr tо wrіtе gооd ԛuаlіtу SEO аrtісlеѕ, уоu muѕt аlwауѕ rеѕеаrсh уоur tорісѕ рrореrlу аnd рrоvіdе еxасt аnd lеgіt іnfоrmаtіоn tо уоur rеаdеrѕ.

Tаrgеtіng thе rіght kеуwоrd іѕ vеrу іmроrtаnt

Mаnу wrіtеrѕ thіnk thаt ѕtuffіng tоо mаnу kеуwоrdѕ саn hеlр thеіr аrtісlеѕ rеасh tо thе tор оf ѕеаrсh еngіnе rеѕultѕ but іt іѕ аbѕоlutеlу wrоng. If уоur аrtісlе іѕ tаrgеtіng tоо mаnу kеуwоrdѕ, thеn ѕеаrсh еngіnеѕ wіll fасе рrоblеmѕ іn ѕсаnnіng уоur соntеnt. Hоwеvеr, a ѕіnglе kеуwоrd оr a grоuр оf thrее оr fоur kеуwоrdѕ wіll еаѕіlу hеlр thеѕе ѕеаrсh ѕріdеrѕ tо еxаmіnе уоur wrіtе-uрѕ аnd рrоmоtе thеm аmоng rеаdеrѕ.

Prооfrеаdіng іѕ аlѕо a gооd wау оf mаkіng уоur SEO аrtісlеѕ іntеrеѕtіng.

Yоu muѕt сhесk оut аll ѕреllіng еrrоrѕ аnd grаmmаr іѕѕuеѕ аftеr уоu gеt dоnе wіth wrіtіng соntеnt. Thіѕ wіll brіng рrоfісіеnсу tо уоur wrіtе-uрѕ аnd аlѕо hеlр уоu tо rеасh tо уоur tаrgеt аudіеnсе еаѕіlу.

SEO аrtісlе wrіtіng саn brіng ѕuссеѕѕ tо уоur оnlіnе buѕіnеѕѕ аnd bу fоllоwіng thе аbоvе mеntіоnеd SEO аrtісlе wrіtіng tірѕ, уоu саn еаѕіlу рrоduсе іntеrеѕtіng аnd hіgh ԛuаlіtу соntеnt fоr уоur rеаdеrѕ. Sо, fосuѕ оn уоur соntеnt’ѕ ԛuаlіtу, rеѕеаrсh wеll оn уоur tорісѕ аnd сhооѕе rіght kеуwоrdѕ аnd I’m ѕurе, уоu wіll ѕtау аhеаd оf thе gаmе. Bе соnѕіѕtеnt іn соnѕtаntlу uрdаtе уоur wеbѕіtе аnd blоgѕ wіth thе lаtеѕt оf thе іnfоrmаtіоn уоur blоg іѕ аll аbоut, аnd wіth thе rіght рісturеѕ аnd vіdеоѕ іn рlасе, аnd аlѕо thе rіght kеуwоrdѕ, I аѕѕurе уоu thаt thе аvаіlаbіlіtу оf уоur wеbѕіtе wіll dеfіnіtеlу bе оn thе hіghеѕt rаnkіng.

Related References

 

 

How To Edit Your Own Writing

Editing Your Own Writing
Editing Your Own Writing

Editing Your Writing

The writing process is not complete until editing is done. Established writers like Stephen King write daily and their first drafts, like everyone’s, can be flabby, unreadable and mostly grammatically inconsistent. However, like great sculptures, bestsellers and highly rated articles are edited out of the initial drafts. We don’t often see the mess. What we see are the refined masterpieces and great articles.

What is editing?

The process of selecting and preparing written works used to convey information is known as editing. The steps often involved in the editing process include:

  1. Correction,
  2. Condensation,
  3. The organization, and;
  4. Several other modifications performed with the aim of producing an accurate, consistent, correct and complete work.

When should you edit?

Every writer has a different circadian rhythm and creative cycle throughout the day,  so do they have a different time of day which is best for writing and editing their work. However, as a general rule of thumb, it is important to get as much writing done before editing.

Techniques involved in self-edit writing

The techniques involved in editing evolve as the writer becomes a more competent writer. Many of the best-selling authors edit as they write. Beginning and freelance writers of nonfiction and fiction books, articles, short stories and blog posts, who are keen to give a great first impression when their articles or books appear online or in other forms of publications can make use of the following techniques to improve their editing skills:

Let your writing rest/cool off

An editor has to be objective. You have to be unbiased and be a strong critic of your written works. This objectiveness and a fresh perspective are achieved by letting your writing cool off for a while. In the case of novel writing, you can put the draft away for a month. This will give you sufficient time to clear your mind and be objective about your written work. However, in case of articles and other forms of short writings, you can let your writing cool off for about 2 to 3 hours.

Accumulate a checklist of your common mistakes

What are your common mistakes? Do you have a list of your common mistakes? Many mistakes come from haste in writing and inattention rather than ignorance. Others may stem from a confusion of grammatical usage. Keeping a checklist of your usual errors and help find patterns in your errors. The process and tracking and reviewing your common mistakes speeds the editing process and improves quality avoiding similar mistakes in future writings.

Verify factual information

Fact checking began in the 20th century when magazines ensured that statements of fact made in non-fictional texts were verified before publication. Verification of factual information increases the credibility of articles and other published writings. You can make use of the following websites and other authoritative sources to verify factual information made in your own writings:

  1. Google and other Search Engines: Although you need critical eyes to be able to spot a good search result, Google and other search engines are the best places to start when checking facts online.
  2. Snopes: There are several theories and urban legends online. Snopes is the best place to check if certain facts rumored on the internet are true and factual before putting them in a major article.
  3. FactCheck.org: The website provides a self-acclaimed objective view of political data and information about the US politics.
  4. WhoWhatWhen: This is a database containing vital information about famous people and important events.
  5. Merriam-Webster: Finally, Merriam-Webster is an excellent free resource you can use to quickly check basic facts, such as medical information, the meaning of words, or overview articles.

Listen to what you write (read it to yourself or have someone read it to you)

This is one of the most essential editing skills that you can apply in your writing process. Sometimes, a written piece can be mechanically correct but lacks the fluidity needed to be understood by a reader. It is therefore good to read out aloud your articles, blog posts or ebooks before clicking that publish button.

Avoid unnecessary colloquialisms and jargon

One of the golden rules of writing is knowing your audience. Except you are writing to a very informal audience, it will help your self-edit writing and eventually your editing skills, to avoid unnecessary colloquialisms and jargon.

Use a consistent writing style guide

It is easy to have an inconsistent writing style when you are trying to write an article that is heavily researched. In fact, you can veer off in fiction works. That is why you have to check for inconsistency in your writing style when editing your nonfiction and fiction books, articles, short stories or blog posts.

Use proper but minimalist punctuation

(e.g. Publication Manual of the American Psychological Association (APA), The Chicago Manual of Style, The Business Style Handbook)

 Check for bad habit and problem word use for example:

  • ‘That’, when, and ‘which’ should be used
  • a lot/a lot: “alot” is a common misspelling of “a lot” which means a little.
  • affect/effect:- “affect” is a verb while “effect” is a noun
  • can/may: “can” is used to signify ability while “may” indicates permission.
  • further/farther: These are similar and very confusing words. However, while “farther” refers to physical distances, “further” refers to non-physical distances.
  • good/well: “Good” is an adjective while “well” is an adverb
  • i.e./e.g.: (i.e. means in essence while, e.g., is from the Latin exempli gratia which means example)
  • into/in to: “ into” is a preposition while “in to” is part of an infinitive verb.
  • it’s/its: “Its” is the possessive form of it. “It’s” is short for it is or it has.
  • lay/lie: While “lay requires a direct object, “lie” does not require a direct object. For instance, you lie down, but you lay something down.
  • less/fewer- “fewer” is used for countable nouns while “less” is for uncountable nouns.
  • that/who- “that” refers to groups of things or animals while “who” refers to groups of people.
  • their/they’re/there: “Their” is for possession. “They’re” is short for they are. “There” is a place.
  • then/than- This is mostly a spelling mistake as “then” is used as an adverb that refers to time while “than” is for comparison.
  • who/whom- In a sentence, “who” is the subject while “whom” refers to the object.
  • your/you’re- “your” is for possession while “you’re” is short for you are.

Use grammar, word choice and plagiarism checker

Grammer checkers, such as Grammarly, can help clean up common usage problems and even help identify content taken or duplicating other written works.  A word of caution, grammar checkers are not perfect and careful consideration should be given before excepting their recommendations or to trusting that the tools have identified all mistakes. You still need to read your work.

Check for gender, racial, sexual orientation, national, and other bias

You don’t want to spoil an article with a careless choice of sensitive words. Bias and stereotypes might also concern hair color, age, income, weight, life situation, or anything that judges personality characteristics based on outward appearance and other factors.

Trim, long sentences

If you have more than 25 words in a sentence, you should probably consider trimming the sentence to a sizeable length. Short sentences are easy to read.

Yes, I’m done editing!

Self-edit writing can be dull, and that is why many beginning and freelance writers of nonfiction and fiction books, articles, short stories and blog posts, often skip the editing process. However, by following the basic rules highlighted above, you will take your initial draft from a rough piece to a refined masterpiece.

Related References

Writing Tip – Artful Repetition

Artful Repetition
Artful Repetition

What is Artful Repetition?

There are many forms of repetition, but for this article, we will for on the use of artful repetition to convey and empathize your main message and information concept.  With this in mind,  artful repetition is rephrasing, and representation of the main message throughout a written work help the reader identify the main concept and essential support facts and concepts.

This form of reinforcing your message has a long history and can be traced history at least 2400 years.  This approach can be described as an enhancement on the ‘Aristotelian’ triptych, which is roughly summarized as:

  • Tell what you are going to say
  • Then, say it
  • Then, tell them what you said.

Why use artful repetition

There are many reasons to use artful repetition, here are some examples of valid reasons:

Help Audience Remember

  • The simple fact is that a major portion (likely a majority)  information people read and hear lost with 24 hours without additional reinforcement.

Mitigate Information Overload

  • In a world filled with information overload, most readers and audiences are forced to skip the details and go for the big concepts and main points.  Artful repetition increase opportunity for the audience to encounter the important information and concepts.
  • Even an attentive audience can be distracted, forget information, or simply miss the information for multiple reasons.  Artful repetition gives another chance to catch the important information and concepts.

Convey Important Information

  • Everybody likes and needs queues as to what is import amongst the mountains of details.  Just like in the class room where the kindly teacher or professor would hint at something you should note for further future study.

Where to use Artful Repetition

To be effective, the main concept message should be used in a combination of positions.  Here is a general guideline for placement, which does not override the frequency guideline, so, chose carefully.

  • In the article description and preface (if these exist)
  • title (if possible)
  • early in the introduction
  • at key concept tie-out points in the body and chapter summaries
  • in illustrations, graphics, and charts
  • in the conclusion and last sentence

What should the frequency of Artful repetition be?

For most non-book length writing

As a general rule, artful repetition should be limited to three to five times within the article.   A single use in both the article description and the preface is used, would be supplemental to this guideline.

For Book Length Writing

For this purpose, book length writing assumes a book of approximately a 100 pages or more.  With book length content a little more liberal use can be appropriate, especially, in chapter summaries and illustrations.  However, doubling the guidance about should be more than adequate.

Related References

 

 

Blogging Tip – How to choose keyword tags

How to research and choose keyword, Categories, and meta tags to describe your post
Blogging

 The secrets of creating great SEO content by using meta data

Meta data is an important part of writing articles. It helps search engines to determine what your post is about, and therefore show it to the right audience. In other words: improve your SEO (search engine optimization). It will increase your visitor count, and with that your revenue.

What kind of metadata is there?

Keywords

Keywords, perhaps better thought of as Focus Words or Theme Words, are the most important words you use in your text. Keywords describe what your content is about. Keywords are the words people use in search engines. They are important because they will guide people to your website who are searching for those keywords. However, the concept of adding keyword meta tags in HTML is essential useless, as most search engines ignore them.

Categories

You can use categories to divide your content. It will help visitors find the content they are interested in, and it will help google to guide your visitors to the right page of your website. By creating clear categories you’ll also prevent different pages competing. For example: if you got a site about flowers and you put the word ‘flower’ in each one of your posts, your posts will compete when someone searches for flowers. Instead you use the type of flower or the different kinds of bouquets, and hang them all under the category ‘flower’.

Meta tags

In many ways meta tags are like categories: they both help visitors and search engines to find the content they are looking for. But where categories divide your articles into different groups, meta tags have no hierarchy. They describe your content on a micro level, where categories describe it on a macro level. To continue with the example of the website about flowers: A categories could be ‘bouquets’, a tag could be ‘Wedding arrangements’ and ‘Funeral arrangements’ for example.

How to find the right Focus Words

These are the steps to find the right keywords for your content:

Step #1 brainstorm

What is your website about? What are the words you would use when you were looking for a site like the one you’ve got? Are there any synonyms? Scientific classifications?
Put them in an excel sheet or google sheets, you’re going to need them later.

Step #2 Similar websites

Know your competition. Use the keywords you came up with in the first step and see what websites pop up first. Open them, browse and pay attention to words used in the title and the first and last sentences of each paragraph. Are there any words you missed? Add them to your keyword list.

Step #3 Google keyword planner

There are more websites that can help you find the right keywords, but Google keyword planner is one of the most used websites to find the right keywords. To use google keyword planner go to Google Adwords, click on ‘Tools’ and choose ‘Keyword Planner’.

Google AdWords, How to choose keyword tags
Google AdWords

In this example, I used the keyword ‘flowers’. You can see that that search word was used 1M-10M times per month on average. Not bad.

Below this you can see what search words are also used in combination with the word ‘flower’. ‘Flower service’, ‘Flower USA’ and ‘Flowers for you’ are searched for less than just the word ‘flower’ and a higher competition classification. Add the relevant ones to your list of keywords. And add the average number of searches after each of your keywords. Also write down how high your competition is according to google. Use 1 for High, 2 for Medium and 3 for Low. This way it will be easier to sort them.

#4 Determine what keywords to use

Now you’ve got a list with keywords and the number of times each keyword is searched for.
You want to use keywords many people are looking for, so you’ll bring as many visitors to your site as possible.
You also want the least amount of competition, this increases your chances of your website showing up on the first page of Google.
Now create your list like this: keyword, average monthly keyword searches, competition

For example:

Keyword Avg. monthly searches Competition
Flowers 1,000,000 2 – Medium
Flower service 100 1 – High
Flowers USA 100 1 – High
Roses 100,000 3 – Low
Tulips 100,000 3 – Low

Now sort your list. First to Average monthly searches, than to Competition. You want the keywords with the most searches, but the lowest competition as your primary keywords.

Off course you want to use as many keywords as possible. Just make sure your primary keywords have a place in the title, subtitles and the first and last sentences of your paragraphs. As these are the primary places for search engines to look for important keywords.

How to use Categories

Like I wrote before: categories are meant to group your articles so search engines and visitors can easily find the relevant articles. But how can you effectively categorize your content?

Step #1 List your articles

This way you’ve got a nice overview on what articles you’ve created. Also include topics for future articles if you have them. This will make it easier to place them in a category once you’ve finished them

Step #2 Use your list of keywords

These are the words people will be searching for when trying to find the right articles. So keep them close to draw inspiration from.

Step #3 Make a mind map

Mind mapping is a very effective way to visualize information. Write down words on your mindmap you think will make great categories. Take the list of important keywords into account here. And place the titles of the different articles with the categories you think they belong. If you’ve got a lot of articles that can be placed in the same two or three categories, consider merging those categories into one. If you’ve got categories that has none or only one article, consider scratching that one and/or broaden another category so that lonely article can fit with a bunch of others.

Just play around with it a bit until you are happy with the results.

How to use meta tags

As categories focus on grouping your articles, meta tags focus on the details.

Step #1 Use your keywords

The list of keywords/Focus Words you made is also very important when you create meta tags as visitors and search engines such as google use these to find the content they are looking for. You’ll use these keywords as meta tags for your articles.

Step #2 Assign meta tags to your articles

Grab your articles and go through them one by one with your list of keywords/Focus Words at hand. Determine what keywords describe your article best, and choose the keywords with the highest number of average searches and the lowest competition. Don’t use too many meta tags in your articles. This won’t increase the number of visitors, and can even decrease this. Aim for around 5 tags. This is enough to describe your content, and not too much so you’ll confuse visitors and search engines.
Also don’t use the singular  and plural form of a word, pick one. So not ‘flower’, ‘flowers’, ‘rose’, ‘roses’, but ‘flower’, ‘rose’.

Have fun creating your own amazing SEO content!

Related References

Blogging Tip – Why You Should Take Your Own Photographs

Why You Should Take Your Own Photographs
Why You Should Take Your Own Photographs

Why You Should Take Your Own Photographs

Visual content is so important nowadays. Designs, drawings, and pictures are used to supplement the blog post’s and site’s message, Pictures are key to potential audience clicks and engagement with your blog, which can be easily demonstrated by the success of site like Instagram and Pinterest.

Be that as it may, in case you’re not an expert picture taker or graphic designer, simply the possibility of making visual content can make you feel queasy.

Need some inspiration? Give here are some reasons why you should take your own blog photographs:

Ownership of creative control

If you take your own photographs regardless of what tool you use and it doesn’t matter whether you use your cell phone, a camera, or your iPad, if you take The Photographs yourself, you retain creative control.   Retaining creative control means, that you don’t have to worry about licensing restrictions, if later you choose to convert your site to a eBook or something else like that.

 Provide a sense of time and place

Taking your own photographs as you go about your life give your photographs a sense of time and place, as well as, a visual opportunity to generate potential future blog post ideas.  All these make you blog look and feel more real to your audience.

Everyone Gets Images at the Same Place

Pinterest is dripping with pins about the best places to discover free stock photographs. While a significant number of websites do offer lovely pictures for you to use; the issue is every other person is using them.

It seems frustrating to spend an hour to search for an ideal free stock photograph to use and afterward instantly observe others using it. In addition to the fact that that is disappointing, it is confusing to your audience also.  As that were not bad enough, it undermines your eminence in the eyes of your audience, which can be especially import, if your blog is about your profession or a potential future profession.

Wouldn’t you rather stand out as unique?

Photos Fit with Your Brand

Searching through those free stock photograph sites most times can be disappointing. Especially, if you’re trying to accomplish a specific look with your brand. Possibly, you can discover a photograph with your brand colors in it, however, it contains men and your audience is ladies or, maybe, you need a laptop photograph for a blog post about your Dell laptop and all the on brand photos you find feature Macs.

Instead of driving yourself crazy trying to find the perfect photo, use what you already have and you are destined to feel authentic.

Cost Saving

If you happen to be pay for royalty free photographs, using your own will save an expense, which you may well be able to better apply elsewhere.

Save Loads of Time with Batch Processing

Additionally, you can create a makeshift studio in your home and take a bunch of photos at once. By setting aside time once a month, you can take and edit all of your blog and social media photos in one fell swoop.

By batch processing your photo taking, you will eliminate wasting time on blog post day searching through those stock photo sites. There are many good open source photo editors of varying complexity which can be used to inexpensively edit your photo.  Also, choosing to work you r photos in batch allow you to name and organize you photos in a way which and be searched for file system and which is intuitive to you.

Related References

Blogging Tip – Publish or Perish

 

Blogging Tip Publish or perish
Blogging

The phrase “Publish or perish” initially coined by Coolidge circa 1932 is a frequently user in academic circles to refer to the necessity of regular publishing in to further your career.   Well, blog posting, also, has publish or perish requirement, although they are different.   For you blog to be successful over time there is a necessity to publish and/or update your blog content regularly.  The reason for the necessity are many, so here are a few:

Search engines favor active blog/site

  • Active blog sites are blogs which frequently publish or update their content. At least once a week, more often, if possible. The less active you site is, the farther down the search engine results rating it helps to move you.

Current, Accurate, and Relevant information

  • Your blog pages need to be regularly reviewed and update to ensure they are still relevant and accurate. This may include items such as the actual information on the blog, link contained with the blog, and/or keyword tags and categories used to classify and describe your blog’s content.

Useful content which Answer Reader Questions

  • The readers of your site whether, new or returning users, need to find current content, which answer their questions and/or the reader finds found to have useful content for future reference.

Supremacy by Volume

  • User preference beyond broad ranges of content are hard to predict and change from day to day and there for having a significant number of informative meaningful blog posts about the major topic of your blog helps to drive customer to you site. It is nearly impossible to intentionally write the great blog post which will attract large numbers of reader, but is possible to publish several blog posts which readers will return to repeatedly.  Also, as you find what information your readers are consuming most you can evolve you content to fill any information gap which your blog may have.

New facts and other information are Continually created

  • New facts and other information is created and/or discovered every day, which your readers will want to know about. No matter how obscure your topic is, there is a very good chance that some new is discovery or seminal ideas are proposed, and/or research will refine, so, really there is usually no shortage of content for you blog.

Related References

Blogging Tip – Effective Post Titles

Blogging
Blogging

First, let me start by pointing out the fact that your blog title use is a competition.  Many may not think so, but he has on several levels, which include (at a minimum) the following.

  • Selection from a search engine listing
  • Catching the reader’s attention
  • Getting the read and navigate to your page, and
  • SEO (search Engine Optimization) Scoring

So, using those items as a guideline, you can see that the title of your post is important.  That is not to say, that you should spend hours worrying over it.  A few Basic guidelines can help the value of your blog title.

Some Basic Blog Title Guideline

The most effective blog titles are:

  • s specific to your topic, as possible
  • Brief, but comprehensive
  • Avoid passive language and words that do not communicate essential information
  • Clearly and quickly understood by the reader

Blog Post Basic Title Format

The flexibility of a blog post title is both a blessing and a curse.  So, here’s a basic format that can help organize and optimize your blog post Title.

  • <<Major Subject >><<Delimiter>><<Meaningful Title>>

Major Subject

The major subject is a short one or two-word indication of the macro topic you are discussing and that your audience will understand.  For example:

  • Gardening
  • Lifestyles
  • Databases
  • Military
  • Archaeology
  • Horticulture
  • Home economics

Use a major subject also helps search engines categorize and Organize your post for users of the search Engine Service.

Blog Title Delimiters

The blog post delimiter help to divide the two parts of a title, much as if you were a manuscript for major and minor title.  This is usually a single character, Such as:

  • The Colon (‘:’)
  • The Dash (‘-‘)
  • The Greater Than Sign (‘>’)

Example Delimiter use

  • Gardening: How to grow cherries
  • Gardening – How to grow cherries
  • Gardening > How to grow cherries

A Meaningful Title

The most effective blog titles are:

  • As specific to your topic, as possible
  • Brief, but comprehensive
  • Avoid passive language and words that do not communicate essential information
  • Clearly and quickly understood by the reader
  • Express what the blog means to accomplish. For example:
    • How to…
    • List of…
    • Definition of…
    • 10 way to…
    • What To…
    • Way to…
    • Do it yourself…

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