Despite all the hype around search engine optimization (SEO), there are some very simple things that a writer can do while creating their blog posts which will improve their SEO and in some ways make the blog procedure read. Perhaps, the easiest way to do this is to replace pronouns with the actual name of the person object or subject being described or discussed. Instead of saying ‘it’, say car, barn, bus, or whatever ‘it’ refers to. With a little practice and some careful editing this is a simple approach which can add much SEO value to your writing.
Table of Pronouns
Here’s a quick list of pronouns to consider when writing and editing your blog post. This table of pronouns is by no means complete but it is an excellent starting point for some quick wins.
Here is an example of how replacing pronouns can quickly and easily improve the SEO of a paragraph in an Article and provide some tactful repetition for the reader to reinforce you message.
Before With Pronouns
Raspberries are the perfect summer treat. They can be quite prolific, producing baskets of berries, if they are cared for well. Having raspberries growing on your property adds beauty and delight; walking out to your yard and picking raspberries fresh off the bush is one of the small joys of life.
After Without Pronouns
Raspberries are the perfect summer treat. Raspberries can be quite prolific, producing baskets of berries, if raspberries are cared for well. Having raspberries growing on your property adds beauty and delight; walking out to your yard and picking raspberries fresh off the bush is one of the small joys of life.
In a recent comment for one of my blogs, I was asked what my writing approach was and I honestly don’t think I had previously described the way I write. So here goes.
My approach is straightforward and very old school. My biggest problem is time to do the writing. My three current blogs ( I have had others) are hobbies for me. I have a day (and then some) job as a Tech consultant.
The Steps of My Writing Process
Basically, I follow this pattern when writing blog articles and books:
Capture Writing Ideas
I capture my ideas as I have them and write one or two short line as for a frame of reference.
Organize and Schedule Articles
Then, Organize my writing according to when I want to write them, with some lead time, of course.
I outline my header levels/titles
I never write without an outline, even the small stuff. Outlining has become second-nature for me.
Gather Materials and Research
I gather my article research materials and load my project cart shelf with books, printed articles, and USB stick with electric materials
Go throw the research material and bookmark any import and relevant information, which I may use.
Note: I don’t always do this step if it is something I know very well or which I have just done.
Draft Article Content
I write without editing or spell checking until I run out of information.
Add relevant research, if any is being used.
Edit Article And Proof
I edit, spell check, grammar check, and format article content
Apply SEO Optimization for Article body
Add paragraph headers/titles
Reduce or eliminate pronouns (it, they, these, them, etc..)
Add Article Graphics
Go get my pictures and graphics to flesh it out. This usually means taking them from my own photo repository, it sometimes means, taking additional pictures.
Add and Size graphics
Perform SEO optimization on graphics properties and description.
I check my base keyword lists
Add additional words appropriate to the content
Add long-tail keywords
I choose my categories; paying attention to the hierarchy, so, any parent-child relationships are not missed.
Choose Social Network Publication Channels
choose the social network site, if any, I think it should be published to.
Add Related References
Add internal and, if appropriate, external reference links to other articles
While finishing another post, I stumbled across this Blogging Writing Style Guide, which I started once upon a time. So, I have made a few quick updates and thought I would share this checklist, in case it might be useful for someone else.
Blog Post Style
Here are a few basic guidelines to help you with your blog post structure. These are fairly obvious things, but it never hurts to make sure you cover the basics.
Blog Post Structure
your blog post structure is highly important. One must keep in mind that your post is likely to be read in multiple formats especially mobile formats on phones and iPads. Additionally, everyone’s busy these days and has information overload; so, it’s important to organize your content in a way that people can get the valuable information quickly and easily without filtering through too much excess fluff. Basic items to check are:
Format for Scanability
Use paragraph headers (usually, levels 1 -3)
Paragraph headers should be within 15-60 characters in length for best SEO performance
Add tables to organize lists
Add Related Reference link at the bottom of the article.
Photo and Graphics
it’s long been known that nearly everyone is visual and that pictures speak more than words in a compact way. So, paying attention to your pictures and your infographics to quickly and efficiently communicate your main points is essential. These items should be helpful:
Always add pictures to an article
Add process step picture to clarify written instructions
Add infographics, if you have them
Populate the Caption, Alternate text, and Image Title Attribute properties on Photos
Always set the open in separate tab property
SEO Essentials For Writing Blogs and Pages
SEO is a critical part of any blog post. However, no one can be an expert on all the search engines out there. So here are a few quick things that are appropriate to almost any search engine:
Use Hierarchical categories and sub-categories to relate topics
Add Menu should only hold essential categories organized for shallow logical navigation (minimal clicking)
Menu should contain both page and category structures
Periodically review and update menu to ensure recent changes, if appropriate, included
Driving Blog Visits
the reason most of us write blogs is to disseminate information, ideas, and help others. So is essential that people be able to find our blog and want to come back to our blog. Here are a few quick tips:
Publish new blog posts on social media (twitter, etc.)
Revise blog posts as they age and add additional content (e.g., new pictures, infographic, more current information, expand essential facts, etc.)
Republish revised blog post to social media (twitter, etc.)
blogs are all about content so you need a strategy to make sure that you can publish regularly and that you publish when your blog is likely to have the most interest to your reading community. Here are some ideas:
Keep a list of articles to be published
Pay attention to seasonal opportunities, if they apply to your blog’s content
Read site comments and address issues
Use blogs to document questions and answers from your readers. Also, be sure to answer the reader’s comment directly.
I’ve been having a challenge with a couple of my blog sites where long URLs have not been wrapping when enclosed in the table. Therefore, the URL’s run off the side of the page to the right out of the visual range. I even have gotten a few comments from my site visitors saying that I ought to try to fix the Long URLs leaving the page. Well, after some investigation and some trial and error, I have managed to fix the problem. So, I thought I would share the solution in case anybody else would like to save themselves a little time correcting the long URL problem in the future.
The fix requires a change to the CSS code of your site. To make the change :
Navigate to Appearance > Customize > CSS and add input code
Whether you are just starting with blogging or have been doing it for years, you must know by know that images are critical elements of your posts. Online we are focused on visuals. The text comes second. How can this simple insight help you to drive more traffic to your blog? Just by filling it up with loads of cat pictures?
Well, not quite. The magic word is Pinterest.
But how can a scrapbook page for girls planning their perfect wedding and grandmas who love flower arrangements help you to increase your monthly amount of visitors?
We will show you!
How pinnable images can help you to drive traffic to your blog
First of all, you need to have excellent content that gives value to your reader. Without that, nobody will stick around. Even the best Pinterest viral campaign won’t bring you anything more than a one time visitors.
Having said that, once your content is fantastic and you have a pinned image going viral, then prepare yourself for some interesting times ahead!
Because of the nature of the platform, images on Pinterest are really ‘spreadable’; when people like an image on Pinterest, they are eager to share it. In fact, a pin is 100 times more spreadable than an average tweet! Also, the lifespan of a pin is quite long: Around one week. Compare that with content on Twitter (24 minutes) or Facebook (90 minutes).
The trick is to have a really good image on your blog and make this pinnable, which means that it can be found and shared on Pinterest.
We will give some good tips on what kind of creative content works well on Pinterest.
What is a good image for Pinterest?
And image which works well on Pinterest should be of the right size, because 80% of pinners view feeds on a mobile device, tall images work well. Try to go for an aspect ratio of 2:3 of 4:5.
Pro tip: A very long image takes more space on Pinterest, and is, therefore, harder to ignore.
Other than the right size, try also to incorporate the following aspects in your picture:
Avoid faces. Focus on things.
Use fresh and vibrant colors.
Give your images a colorful background with context related to the subject.
Try to put some red in your pictures. Red appears to increase the change on repins!
Depending on your graphic design skills, you can make all your Pinterest content yourself. You can use photography and photo editing software to develop the content.
If you are not so tech savvy, then there are loads of easy to use apps which can help you in creating amazing Pinterest pictures. You can also ask you creative cousin or a graphic design hero to help you out.
It is good to realize that you need to have a potential market on Pinterest for this method to succeed. If none of your target audience uses the platform, then it will be hard to gain traction. However, if you see that your subject is already represented there, then you have enormous opportunities for growing your traffic!
So go ahead: create killer content on your blog, add a beautiful image and make it Pinnable. With enough dedication and hard work, you will see your traffic increasing.
The use of Speech recognition software is fast becoming one of the finest ways to improving your Writing and Blogging Productivity. The beauty of using speech recognition software is boundless. With Speech recognition software, you can vocally express what you possibly will not be able to put in writing. Verbalizing your articles or blogs saves you time, and shields your fingers from the feared carpal tunnel syndrome. If you are a busy writer and at all times searching for techniques for improving productivity, Speech Recognition Software is one of today’s great technology tools for writing more proficiently. Below are some of the major benefits attached to the use of Speech Recognition Software in Increasing Your Writing and Blogging Productivity.
Capture Your Speaking Voice
Concentration on Words, Not on Writing Alone
Enhancing Your Enthusiasm to Write
Get Your Ideas Down Faster
Capture Your Speaking Voice
With the use of Speech Recognition Software, your writing and blogs would sound more like hearing you (the author) speak. If you have an audience that requires more closure, then the use of Speech Recognition Software would improve your style to become clearer, sharper and ultimately productive too. Most Speech Recognition Software captures the natural quality of your words, making your writings feel more like talking to your audience directly. This has strong advantages if your writing involves more blogging and other forms of social media, and especially where genuineness and an informal tone becomes highly treasured. It is much easier to ‘Capture Your Speaking Voice’ when all that is needed is opening your mouth and speak.
Concentration on Words, Not on Writing Alone
Speech Recognition Software is exceptional in putting ideas down and making a quality draft. But our priority as writers is not producing a pointless assembly of words. We all still want to produce a well-crafted piece of writing and blogging. Speech Recognition Software makes it faster and easier to achieve this, permitting you to review your draft by highlighting and swapping words with simple instructions.
Enhancing Your Enthusiasm to Write
You can probably tell, as writers, we enjoy writing. With Speech Recognition Software, you can now freely wander around your space, talking in your natural voice and watch as ideas turned into words appear on the screen almost instantly. This makes writing an optimistic pleasure and thus enhancing your enthusiasm to write every day. I can tell from experience how much struggle and procrastination can get in the way of sitting down to write. But with the use of Speech Recognition Software, I am delighted to let you know it has significantly reduced my resistance to writing. I still experience some resistance though; probably there always will be. But with the use of Speech Recognition Software these days, I enthusiastically look onward to writing every day.
Get Your Ideas Down Faster
Are you pretty fast with typing, but often times find your fingers struggling to maintain pace with your thoughts as you write. There are times, as a writer, I simply could not get the right words down quickly enough, and found myself nervously typing while trying to grasp quite a few lines in my short memory. But with Speech Recognition Software, you can write quicker and relaxed – whether it is a quick post on your blog. The act of typing might also be taking up your attention as well. With my experience in typing, making use of Speech Recognition Software felt pretty automatic and has removed any element of friction. It is common sense when you look at it critically, the act of talking is a far more natural and effective means of producing words than using your fingers.
Well, we can all agree to the saying that ‘Practice Makes Perfect,’ and one of the most excellent techniques for advancing your writing skills is to do more of it. Speech Recognition Software can aid you to generate a large number of useful ideas and text quickly. Overall, the usefulness of Speech Recognition Software far outweighs the drawbacks. It is transforming writing to a whole new level. Have You Tried any Speech Recognition Software? Either way, it is here to stay, and as writers, you can significantly increase your writing and blogging productivity with the use of a Speech Recognition Software.
Yоu’rе thе busy type, right? You’ve gоt a whole lоt to do аnd very little tіmе tо dо them. Sо whеn you соmе асrоѕѕ a blоg роѕt оr аrtісlе thаt looks іntеrеѕtіng, whаt dо уоu do? Dо you rеаd іt from ѕtаrt tо fіnіѕh? Or do you ѕсаn іt through? Yоu uѕuаllу ѕсаn it through, rіght? And guess whаt? Your wеbѕіtе vіѕіtоrѕ and blog readers do the same. Thаt’ѕ whу this post wіll tеасh you hоw tо write blоg роѕtѕ thаt аrе еаѕіlу ѕсаnnаblе.
Thе Imроrtаnсе of scannable blоg роѕtѕ
All оf us would want our site visitors to rеаd every word and ѕеntеnсе оf our blog роѕt, but іn reality, thаt’ѕ juѕt, not hоw реорlе read соntеnt оn thе wеb. In fасt, the rеѕеаrсh dоnе bу thе Nіеlѕоn Nоrmаn Group shows thаt whеn реорlе rеаd оnlіnе, they dоn’t read text frоm lеft tо right. Instead, they scan through them tо gеt thе gіѕt of іt.
Nоw, bеfоrе уоu gеt dерrеѕѕеd аbоut thе fасt thаt most реорlе won’t read the entire content of уоur роѕt thаt tооk уоu much tіmе tо craft, соnѕіdеr this: You can still get реорlе tо pay attention to thе content оf уоur blog posts. You juѕt need tо tаkе a dіffеrеnt approach to fоrmаt thеm. Whаt’ѕ thе аррrоасh? Thе аррrоасh іѕ tо wrіtе an еаѕіlу ѕсаnnаblе blog роѕtѕ.
Let’s nоw lооk аt you саn mаkе уоur blоg posts ѕсаnnаblе, thеу are as fоllоwѕ;
Wrіtе short раrаgrарhѕ
Lоng chunk оf text is оnе оf the bіggеѕt thіngѕ thаt wіll ѕсаrе оff a scanner. Long and dense paragraphs are іntіmіdаtіng, ѕо readers tend to реасе оut whеn thеу ѕее thеm. That’s why a vital ѕtер оf writing a scannable blоg post, is tо keep уоur раrаgrарhѕ ѕhоrt (4 оr 5 lines lоng). A short paragraph іѕ еаѕіеr to scan and manage for readers.
Onсе you’ve shortened the paragraph of уоur content, уоu’ll nееd to add ѕubhеаdіngѕ. Addіng ѕubhеаdіngѕ fоr еасh ѕесtіоn оf раrаgrарhѕ hеlрѕ rеаdеrѕ tо еаѕіlу navigate уоur blog post.
Mаkе ѕеntеnсеѕ ѕhоrt
Wrіtіng ѕсаnnаblе posts іѕ not only аbоut creating ѕhоrt раrаgrарhѕ. It’s аlѕо about keeping the ѕеntеnсеѕ contained іn thеѕе раrаgrарhѕ short. Every rеаdеr whеthеr ѕkіllеd and uneducated readers, wоuld nоt wаnt tо wade their way through dense sentences. Always еnѕurе that you make уоur ѕеntеnсеѕ accessible for a wide range оf rеаdіng lеvеlѕ by keeping them ѕhоrt.
Uѕе simple lаnguаgе
One оf the bеѕt wауѕ оf writing a ѕhоrt ѕеntеnсеd and scannable blog post, іѕ bу uѕіng simple language. Blоg роѕtѕ аrе mеаnt tо bе mоrе саѕuаl and ассеѕѕіblе, еvеn whеn they’re wrіttеn on tесhnісаl tорісѕ ѕuсh as computer рrоgrаmmіng or dеntаl еԛuірmеnt. Use simple wоrdѕ аѕ muсh as роѕѕіblе in уоur blоg роѕt. Hоw ѕіmрlе? Avoid using words that аrе mоrе thаn 4 ѕуllаblеѕ lоng.
You dоn’t hаvе to сhаngе the content оf уоur blog роѕt while trying tо make іt scannable, all уоu ѕіmрlу nееd tо do іѕ tо fоrmаt thе information іn a different way, a wау thаt’ѕ bоth bеnеfісіаl tо you аnd уоur blog readers. Whеn уоur blog роѕtѕ аrе scannable, your rеаdеrѕ аrе more lіkеlу to grab key роіntѕ from уоur роѕt. And уоu’rе mоrе lіkеlу tо boost the view оf уоur web page, and grow уоur ѕubѕсrіbеrѕ.
The writing process is not complete until editing is done. Established writers like Stephen King write daily and their first drafts, like everyone’s, can be flabby, unreadable and mostly grammatically inconsistent. However, like great sculptures, bestsellers and highly rated articles are edited out of the initial drafts. We don’t often see the mess. What we see are the refined masterpieces and great articles.
What is editing?
The process of selecting and preparing written works used to convey information is known as editing. The steps often involved in the editing process include:
The organization, and;
Several other modifications performed with the aim of producing an accurate, consistent, correct and complete work.
When should you edit?
Every writer has a different circadian rhythm and creative cycle throughout the day, so do they have a different time of day which is best for writing and editing their work. However, as a general rule of thumb, it is important to get as much writing done before editing.
Techniques involved in self-edit writing
The techniques involved in editing evolve as the writer becomes a more competent writer. Many of the best-selling authors edit as they write. Beginning and freelance writers of nonfiction and fiction books, articles, short stories and blog posts, who are keen to give a great first impression when their articles or books appear online or in other forms of publications can make use of the following techniques to improve their editing skills:
Let your writing rest/cool off
An editor has to be objective. You have to be unbiased and be a strong critic of your written works. This objectiveness and a fresh perspective are achieved by letting your writing cool off for a while. In the case of novel writing, you can put the draft away for a month. This will give you sufficient time to clear your mind and be objective about your written work. However, in case of articles and other forms of short writings, you can let your writing cool off for about 2 to 3 hours.
Accumulate a checklist of your common mistakes
What are your common mistakes? Do you have a list of your common mistakes? Many mistakes come from haste in writing and inattention rather than ignorance. Others may stem from a confusion of grammatical usage. Keeping a checklist of your usual errors and help find patterns in your errors. The process and tracking and reviewing your common mistakes speeds the editing process and improves quality avoiding similar mistakes in future writings.
Verify factual information
Fact checking began in the 20th century when magazines ensured that statements of fact made in non-fictional texts were verified before publication. Verification of factual information increases the credibility of articles and other published writings. You can make use of the following websites and other authoritative sources to verify factual information made in your own writings:
Google and other Search Engines: Although you need critical eyes to be able to spot a good search result, Google and other search engines are the best places to start when checking facts online.
Snopes: There are several theories and urban legends online. Snopes is the best place to check if certain facts rumored on the internet are true and factual before putting them in a major article.
FactCheck.org: The website provides a self-acclaimed objective view of political data and information about the US politics.
WhoWhatWhen: This is a database containing vital information about famous people and important events.
Merriam-Webster: Finally, Merriam-Webster is an excellent free resource you can use to quickly check basic facts, such as medical information, the meaning of words, or overview articles.
Listen to what you write (read it to yourself or have someone read it to you)
This is one of the most essential editing skills that you can apply in your writing process. Sometimes, a written piece can be mechanically correct but lacks the fluidity needed to be understood by a reader. It is therefore good to read out aloud your articles, blog posts or ebooks before clicking that publish button.
Avoid unnecessary colloquialisms and jargon
One of the golden rules of writing is knowing your audience. Except you are writing to a very informal audience, it will help your self-edit writing and eventually your editing skills, to avoid unnecessary colloquialisms and jargon.
Use a consistent writing style guide
It is easy to have an inconsistent writing style when you are trying to write an article that is heavily researched. In fact, you can veer off in fiction works. That is why you have to check for inconsistency in your writing style when editing your nonfiction and fiction books, articles, short stories or blog posts.
Use proper but minimalist punctuation
(e.g. Publication Manual of the American Psychological Association (APA), The Chicago Manual of Style, The Business Style Handbook)
Check for bad habit and problem word use for example:
‘That’, when, and ‘which’ should be used
a lot/a lot: “alot” is a common misspelling of “a lot” which means a little.
affect/effect:- “affect” is a verb while “effect” is a noun
can/may: “can” is used to signify ability while “may” indicates permission.
further/farther: These are similar and very confusing words. However, while “farther” refers to physical distances, “further” refers to non-physical distances.
good/well: “Good” is an adjective while “well” is an adverb
i.e./e.g.: (i.e. means in essence while, e.g., is from the Latin exempli gratia which means example)
into/in to: “ into” is a preposition while “in to” is part of an infinitive verb.
it’s/its: “Its” is the possessive form of it. “It’s” is short for it is or it has.
lay/lie: While “lay requires a direct object, “lie” does not require a direct object. For instance, you lie down, but you lay something down.
less/fewer- “fewer” is used for countable nouns while “less” is for uncountable nouns.
that/who- “that” refers to groups of things or animals while “who” refers to groups of people.
their/they’re/there: “Their” is for possession. “They’re” is short for they are. “There” is a place.
then/than- This is mostly a spelling mistake as “then” is used as an adverb that refers to time while “than” is for comparison.
who/whom- In a sentence, “who” is the subject while “whom” refers to the object.
your/you’re- “your” is for possession while “you’re” is short for you are.
Use grammar, word choice and plagiarism checker
Grammer checkers, such as Grammarly, can help clean up common usage problems and even help identify content taken or duplicating other written works. A word of caution, grammar checkers are not perfect and careful consideration should be given before excepting their recommendations or to trusting that the tools have identified all mistakes. You still need to read your work.
Check for gender, racial, sexual orientation, national, and other bias
You don’t want to spoil an article with a careless choice of sensitive words. Bias and stereotypes might also concern hair color, age, income, weight, life situation, or anything that judges personality characteristics based on outward appearance and other factors.
Trim, long sentences
If you have more than 25 words in a sentence, you should probably consider trimming the sentence to a sizeable length. Short sentences are easy to read.
Yes, I’m done editing!
Self-edit writing can be dull, and that is why many beginning and freelance writers of nonfiction and fiction books, articles, short stories and blog posts, often skip the editing process. However, by following the basic rules highlighted above, you will take your initial draft from a rough piece to a refined masterpiece.
There are many forms of repetition, but for this article, we will for on the use of artful repetition to convey and empathize your main message and information concept. With this in mind, artful repetition is rephrasing, and representation of the main message throughout a written work help the reader identify the main concept and essential support facts and concepts.
This form of reinforcing your message has a long history and can be traced history at least 2400 years. This approach can be described as an enhancement on the ‘Aristotelian’ triptych, which is roughly summarized as:
Tell what you are going to say
Then, say it
Then, tell them what you said.
Why use artful repetition
There are many reasons to use artful repetition, here are some examples of valid reasons:
Help Audience Remember
The simple fact is that a major portion (likely a majority) information people read and hear lost with 24 hours without additional reinforcement.
Mitigate Information Overload
In a world filled with information overload, most readers and audiences are forced to skip the details and go for the big concepts and main points. Artful repetition increase opportunity for the audience to encounter the important information and concepts.
Even an attentive audience can be distracted, forget information, or simply miss the information for multiple reasons. Artful repetition gives another chance to catch the important information and concepts.
Convey Important Information
Everybody likes and needs queues as to what is import amongst the mountains of details. Just like in the class room where the kindly teacher or professor would hint at something you should note for further future study.
Where to use Artful Repetition
To be effective, the main concept message should be used in a combination of positions. Here is a general guideline for placement, which does not override the frequency guideline, so, chose carefully.
In the article description and preface (if these exist)
title (if possible)
early in the introduction
at key concept tie-out points in the body and chapter summaries
in illustrations, graphics, and charts
in the conclusion and last sentence
What should the frequency of Artful repetition be?
For most non-book length writing
As a general rule, artful repetition should be limited to three to five times within the article. A single use in both the article description and the preface is used, would be supplemental to this guideline.
For Book Length Writing
For this purpose, book length writing assumes a book of approximately a 100 pages or more. With book length content a little more liberal use can be appropriate, especially, in chapter summaries and illustrations. However, doubling the guidance about should be more than adequate.
The secrets of creating great SEO content by using meta data
Meta data is an important part of writing articles. It helps search engines to determine what your post is about, and therefore show it to the right audience. In other words: improve your SEO (search engine optimization). It will increase your visitor count, and with that your revenue.
What kind of metadata is there?
Keywords, perhaps better thought of as Focus Words or Theme Words, are the most important words you use in your text. Keywords describe what your content is about. Keywords are the words people use in search engines. They are important because they will guide people to your website who are searching for those keywords. However, the concept of adding keyword meta tags in HTML is essential useless, as most search engines ignore them.
You can use categories to divide your content. It will help visitors find the content they are interested in, and it will help google to guide your visitors to the right page of your website. By creating clear categories you’ll also prevent different pages competing. For example: if you got a site about flowers and you put the word ‘flower’ in each one of your posts, your posts will compete when someone searches for flowers. Instead you use the type of flower or the different kinds of bouquets, and hang them all under the category ‘flower’.
In many ways meta tags are like categories: they both help visitors and search engines to find the content they are looking for. But where categories divide your articles into different groups, meta tags have no hierarchy. They describe your content on a micro level, where categories describe it on a macro level. To continue with the example of the website about flowers: A categories could be ‘bouquets’, a tag could be ‘Wedding arrangements’ and ‘Funeral arrangements’ for example.
How to find the right Focus Words
These are the steps to find the right keywords for your content:
Step #1 brainstorm
What is your website about? What are the words you would use when you were looking for a site like the one you’ve got? Are there any synonyms? Scientific classifications?
Put them in an excel sheet or google sheets, you’re going to need them later.
Step #2 Similar websites
Know your competition. Use the keywords you came up with in the first step and see what websites pop up first. Open them, browse and pay attention to words used in the title and the first and last sentences of each paragraph. Are there any words you missed? Add them to your keyword list.
Step #3 Google keyword planner
There are more websites that can help you find the right keywords, but Google keyword planner is one of the most used websites to find the right keywords. To use google keyword planner go to Google Adwords, click on ‘Tools’ and choose ‘Keyword Planner’.
In this example, I used the keyword ‘flowers’. You can see that that search word was used 1M-10M times per month on average. Not bad.
Below this you can see what search words are also used in combination with the word ‘flower’. ‘Flower service’, ‘Flower USA’ and ‘Flowers for you’ are searched for less than just the word ‘flower’ and a higher competition classification. Add the relevant ones to your list of keywords. And add the average number of searches after each of your keywords. Also write down how high your competition is according to google. Use 1 for High, 2 for Medium and 3 for Low. This way it will be easier to sort them.
#4 Determine what keywords to use
Now you’ve got a list with keywords and the number of times each keyword is searched for.
You want to use keywords many people are looking for, so you’ll bring as many visitors to your site as possible.
You also want the least amount of competition, this increases your chances of your website showing up on the first page of Google.
Now create your list like this: keyword, average monthly keyword searches, competition
Avg. monthly searches
2 – Medium
1 – High
1 – High
3 – Low
3 – Low
Now sort your list. First to Average monthly searches, than to Competition. You want the keywords with the most searches, but the lowest competition as your primary keywords.
Off course you want to use as many keywords as possible. Just make sure your primary keywords have a place in the title, subtitles and the first and last sentences of your paragraphs. As these are the primary places for search engines to look for important keywords.
How to use Categories
Like I wrote before: categories are meant to group your articles so search engines and visitors can easily find the relevant articles. But how can you effectively categorize your content?
Step #1 List your articles
This way you’ve got a nice overview on what articles you’ve created. Also include topics for future articles if you have them. This will make it easier to place them in a category once you’ve finished them
Step #2 Use your list of keywords
These are the words people will be searching for when trying to find the right articles. So keep them close to draw inspiration from.
Step #3 Make a mind map
Mind mapping is a very effective way to visualize information. Write down words on your mindmap you think will make great categories. Take the list of important keywords into account here. And place the titles of the different articles with the categories you think they belong. If you’ve got a lot of articles that can be placed in the same two or three categories, consider merging those categories into one. If you’ve got categories that has none or only one article, consider scratching that one and/or broaden another category so that lonely article can fit with a bunch of others.
Just play around with it a bit until you are happy with the results.
How to use meta tags
As categories focus on grouping your articles, meta tags focus on the details.
Step #1 Use your keywords
The list of keywords/Focus Words you made is also very important when you create meta tags as visitors and search engines such as google use these to find the content they are looking for. You’ll use these keywords as meta tags for your articles.
Step #2 Assign meta tags to your articles
Grab your articles and go through them one by one with your list of keywords/Focus Words at hand. Determine what keywords describe your article best, and choose the keywords with the highest number of average searches and the lowest competition. Don’t use too many meta tags in your articles. This won’t increase the number of visitors, and can even decrease this. Aim for around 5 tags. This is enough to describe your content, and not too much so you’ll confuse visitors and search engines.
Also don’t use the singular and plural form of a word, pick one. So not ‘flower’, ‘flowers’, ‘rose’, ‘roses’, but ‘flower’, ‘rose’.
Visual content is so important nowadays. Designs, drawings, and pictures are used to supplement the blog post’s and site’s message, Pictures are key to potential audience clicks and engagement with your blog, which can be easily demonstrated by the success of site like Instagram and Pinterest.
Be that as it may, in case you’re not an expert picture taker or graphic designer, simply the possibility of making visual content can make you feel queasy.
Need some inspiration? Give here are some reasons why you should take your own blog photographs:
Ownership of creative control
If you take your own photographs regardless of what tool you use and it doesn’t matter whether you use your cell phone, a camera, or your iPad, if you take The Photographs yourself, you retain creative control. Retaining creative control means, that you don’t have to worry about licensing restrictions, if later you choose to convert your site to a eBook or something else like that.
Provide a sense of time and place
Taking your own photographs as you go about your life give your photographs a sense of time and place, as well as, a visual opportunity to generate potential future blog post ideas. All these make you blog look and feel more real to your audience.
Everyone Gets Images at the Same Place
Pinterest is dripping with pins about the best places to discover free stock photographs. While a significant number of websites do offer lovely pictures for you to use; the issue is every other person is using them.
It seems frustrating to spend an hour to search for an ideal free stock photograph to use and afterward instantly observe others using it. In addition to the fact that that is disappointing, it is confusing to your audience also. As that were not bad enough, it undermines your eminence in the eyes of your audience, which can be especially import, if your blog is about your profession or a potential future profession.
Wouldn’t you rather stand out as unique?
Photos Fit with Your Brand
Searching through those free stock photograph sites most times can be disappointing. Especially, if you’re trying to accomplish a specific look with your brand. Possibly, you can discover a photograph with your brand colors in it, however, it contains men and your audience is ladies or, maybe, you need a laptop photograph for a blog post about your Dell laptop and all the on brand photos you find feature Macs.
Instead of driving yourself crazy trying to find the perfect photo, use what you already have and you are destined to feel authentic.
If you happen to be pay for royalty free photographs, using your own will save an expense, which you may well be able to better apply elsewhere.
Save Loads of Time with Batch Processing
Additionally, you can create a makeshift studio in your home and take a bunch of photos at once. By setting aside time once a month, you can take and edit all of your blog and social media photos in one fell swoop.
By batch processing your photo taking, you will eliminate wasting time on blog post day searching through those stock photo sites. There are many good open source photo editors of varying complexity which can be used to inexpensively edit your photo. Also, choosing to work you r photos in batch allow you to name and organize you photos in a way which and be searched for file system and which is intuitive to you.
The phrase “Publish or perish” initially coined by Coolidge circa 1932 is a frequently user in academic circles to refer to the necessity of regular publishing in to further your career. Well, blog posting, also, has publish or perish requirement, although they are different. For you blog to be successful over time there is a necessity to publish and/or update your blog content regularly. The reason for the necessity are many, so here are a few:
Search engines favor active blog/site
Active blog sites are blogs which frequently publish or update their content. At least once a week, more often, if possible. The less active you site is, the farther down the search engine results rating it helps to move you.
Current, Accurate, and Relevant information
Your blog pages need to be regularly reviewed and update to ensure they are still relevant and accurate. This may include items such as the actual information on the blog, link contained with the blog, and/or keyword tags and categories used to classify and describe your blog’s content.
Useful content which Answer Reader Questions
The readers of your site whether, new or returning users, need to find current content, which answer their questions and/or the reader finds found to have useful content for future reference.
Supremacy by Volume
User preference beyond broad ranges of content are hard to predict and change from day to day and there for having a significant number of informative meaningful blog posts about the major topic of your blog helps to drive customer to you site. It is nearly impossible to intentionally write the great blog post which will attract large numbers of reader, but is possible to publish several blog posts which readers will return to repeatedly. Also, as you find what information your readers are consuming most you can evolve you content to fill any information gap which your blog may have.
New facts and other information are Continually created
New facts and other information is created and/or discovered every day, which your readers will want to know about. No matter how obscure your topic is, there is a very good chance that some new is discovery or seminal ideas are proposed, and/or research will refine, so, really there is usually no shortage of content for you blog.
First, let me start by pointing out the fact that your blog title use is a competition. Many may not think so, but he has on several levels, which include (at a minimum) the following.
Selection from a search engine listing
Catching the reader’s attention
Getting the read and navigate to your page, and
SEO (search Engine Optimization) Scoring
So, using those items as a guideline, you can see that the title of your post is important. That is not to say, that you should spend hours worrying over it. A few Basic guidelines can help the value of your blog title.
Some Basic Blog Title Guideline
The most effective blog titles are:
s specific to your topic, as possible
Brief, but comprehensive
Avoid passive language and words that do not communicate essential information
Clearly and quickly understood by the reader
Blog Post Basic Title Format
The flexibility of a blog post title is both a blessing and a curse. So, here’s a basic format that can help organize and optimize your blog post Title.