How using quotes can help your writing?

Quotes are often an underutilized writing opportunity.  Adding quotes, and I don’t mean just a few spackle on random pages throughout your writing, can be very beneficial to writers in a number of ways. quotes can also help you convey your meeting, grab readers attention, and communicate your message better. So, here are just a few thoughts on how quotes can help you achieve your writing goals.

Using quotes can help with your use of Tactful repetition

An on topic quote can give you another communication point about the subject that you are discussing, thereby, providing another mental reference to reinforce your subject.

If done with care, you can also get more than one use out of a quote. You can use a quote in the sentence of your paragraph, but this also doesn’t preclude you from isolating it and using other tactics listed below to present it more than once, to make it stand out, and to make it visually impactful.

Also, when quotes are properly placed and made distinct enough, garner the attention of readers who are using skimming and skinny techniques to acquaint themselves or to refresh themselves with the information that they are reading.

Use of quotes can add Volume to your writing

Quotes or an easy way to add value and to expand the volume of your writing. This this is especially true when writing about nonfiction topics.

Sometimes when writing you have a target word count that you’re trying to achieve or document length. If you’ve done your research ahead of time and collect your quotes , then you should be able to add a few short, on topic, non-distracting quotes, which will increase the total word count of your document and the total page count of your document.

If you’re flexible in your approached including quotes in your writing, then you will have several opportunities to make your quotes stand out and to better convey your message.

Isolation

Isolating your Quotes within your document can make it easier to distinguish and add emphasis to the quote but it also adds whitespace before and after the quote and citation. Depending on how you formatted your quote and citation, you may also add one line or two between the actual quote and the citation.

Isolation of your quote not only adds white space, it makes your quote more visually impactful. If a quote is by itself, rather than buried in a paragraph, the reader will notice the quote and read the quote without the distraction of surrounding words.

Italicising

In addition to isolation or rather than isolation, you can bold and or italicize your quotes, so, that they are more visually prominent within the text of your paragraph.

Highlighting or background Shading

Highlighting the quote or shading background surrounding the quote can both be visually effective methods to make the quote stand out, be more recognizable, and potentially cause the reader to pay more attention to the quote and read the quote.

Including the quote in a picture or a graphic

Using a graphic or a picture with your quote included in it is another way to make a quote graphically stand out within your document and to be eye-catching. The trick here is that the graphic or picture must be directly related to the quote, your topic, and it must not be too big and distracting in nature. you need the picture or graphic to appeal to the reader, to catch the reader’s attention, and to focus and reinforce the reads thinking.

Quotes Assist in communicating expertise and background knowledge

Using quotes when pertinent to the topic you are writing about and from a variety of sources, can demonstrate that you have thought about and researched the subject about which your writing. This particularly true, when the quote come from all of variety of authoritative sources which have been properly cited and not just from a web search.

Conclusion

I’m sure there are more ways in which quotes can be put to use full effect in writing, but this primer should be a helpful start.

Why writers should have a powerful computer?

Desktop Personal Computer (PC) In A Dual Monitor Configuration
Desktop Personal Computer (PC) In A Dual Monitor Configuration

Recently, when speaking with a friend of mine, he questioned why I had purchased such a powerful computer? It seemed to him to be unnecessary to purchase such a powerful computer.

By way of background, my most recent personal computer (PC) is a super high-powered gaming computer, meaning it has multiple CPUs a high-powered graphics card and several gigabytes of memory.

Pondering on his question, I decided to write a short article explaining my reasoning. After having written several books and running several blogs for years I have come to this understanding of why a high-powered computer is a benefit to writers.

As it happens, my most recent computer purchase was a desktop. However, I have laptops, iPhones, iPads, as well.

I would like to note, that even though I own a gaming computer, I am not nor have I ever been a gamer. As a matter fact, I’m never found much purpose in games; computerize or otherwise.

Computer Application Performance
Computer Application Performance

Perhaps, my biggest reason for investing in a really powerful computer, is application performance. There are a number of applications that I use in the course of my day, which I like to have work quickly and efficiently. This is especially true, for tools such as Dragon NaturallySpeaking (my speech to text tool), my word editor, and my photo editors; all of which I use on a daily basis to support my writing and my blogs.

Speech To Text

Nothing hinders my performance more than sitting around waiting for an application to catch up. I find waiting on the computer to catch up when I’m using speech to text, for example, to be super annoying and distracting to the point of causing me to lose my focus sometimes. This hasn’t been a problem in a while with the new computer but is definitely work on my nerves in the past. This is an area where high-speed CPUs and significant amounts of memory can be very helpful.

Photo and video editors

I use a number of photo editors and today even if you take a photo with your iPhone modern cameras take photos which can be quite large sometimes. This is even more true, if you’re working with video. This would be the reason that I lean toward a significant amount of memory and for high-end graphics card.

Web-based tools

in addition to having high-speed Internet access, in my case 1 Gb optical, it pays to have plenty of memory, high-speed CPUs, and a good graphics card, so you’re not sitting around waiting for your tools to keep up online and so that they’re not always having to buffer to your PC. And this can be true for any number of tools including WordPress, Grammarly, and online word processing and editing tools.

Web research

for the same reasons that having a powerful computer helps will web-based tools, it also helps when you do online research and when you download online content. This is particularly true, when downloading large content.

Photo Editing On A Computer
Photo Editing On A Computer

What I look for when I buy a new computer?

Plenty of memory

Plenty memory is important, 16 GB of memory is kind of the minimum these days, so, go for as much memory as you can reasonably afford. Memory isn’t terribly costly these days but unless you just like buying more memory and switching it out (assuming your not tech savvy and like that kind of thing), I recommend that you get the memory up front in your computer or have it installed by their support team at the time of purchase. The more memory you have the more work at one time your computer can do in memory without writing to disk–working in memory is always faster than writing and reading from disk.

Several high-speed CPUs

Since CPUs are the real brains of the process along with the high-speed memory is important to get modern high-speed CPUs and several of them.  Multicore computers are not terribly costly these days, either, and with a 64-bit operating system can be quite fast and efficient. More CPU’s and/or Cores will allow you to run multiple programs efficiently at the same time.

Graphics cards

Now graphic cards may be a little more optional if you don’t do a lot of work with photographs and videos but I would still recommend that you consider getting a computer with a powerful graphics card installed. Even if for no other reason than the ability to work efficiently with your content on the web and in the cloud. Powerful graphic cards improve the performance of photographic and video editors, as was as, providing a smoother overall user experience.

High Speed drives

If you have the budget for it going with a Solid State Drive (SSD) rather than Hard Disk Drive (HDD) can also add performance with it comes to caching and saving you data and files. My most recent computer actually had both types. An Solid State Drive (SSD) as my main drive (C Drive) and an Hard Disk Drive (HDD) for backup, recovery, and long term storage for less frequently used file. This combination has worked very well for me.

Blogging – Why Should Your Blog Post Have More Than One Picture?

Adding Photos to you Blogging Content
Adding Photos to you Blogging Content

In blogging, images play a crucial role in your success. No matter the subject you are writing about, believe me, or not pictures are not easy to ignore if you are looking forward to succeeding.

Thus, in this article, we have comprehensively covered why blog pictures are important towards achieving success in the blogging field.

Below is why blog pictures are essential in a blog post:

Visually Appealing Photograph Of A Butterfly
Visually Appealing Photograph Of A Butterfly

Visually Appealing

Having a picture and the right picture makes your content to create a positive impression.

If your post is visually dull and has no emotions, most visitors will run away from your site even before reading anything thus creating a lousy impression.

However, if your posts are visually attractive, the chances of creating emotional connections with readers are high thus luring them to take actions.

In some cases, images are the main focus of your post. Make sure the pictures you have used are beautiful and relevant to the content of the post to make them attract the reader and convey the message you intended to pass.

Selecting From Search Engine Results Based on the Pictures
Selecting From Search Engine Results Based on the Pictures

Search Engines Traffic

When you use appropriate images in your blog post, be assured to get better results in search engines.

There are some things you should consider when adding images to increase the traffic from the search engines. Adding tags, descriptions, and titles is vital in boosting performance in search engines.

Use of relevant keywords in a good way, help to make your post easily seen. Compressing and resizing your images helps in optimizing them to load faster and rank well in search engines.

Social Media Apps On a cell Phone
Social Media Apps On a Cell Phone

Social Media Exposure

Many social media users will pay a little to no attention when bypassing their timelines and come across posts lacking images.

Use of emotional and creative pictures will make your post easily seen in a timeline that has been overcrowded.

Posts accompanied with pictures get higher engagement which is contrary to posts without images.

If your post has images, you will get more likes than that lacks. With a picture, some users will like the post even without reading it.

When users are interested in the image you have used, there are higher chances of clicking on your post and open it.

If social media has no pictures, it would be a dull and unimpressive place. Use relevant photos to ensure your posts are standing out.

Blog Pages with Little Written Content
Blog Pages with Little Written Content

Article Length Increment

There are posts which require few words to pass the intended message, i.e., “Top 10 best web designs trends in 2019”.

In this case, you’ll to have ten images, ten subtitles, as well as ten short descriptions and you, ’re done with the post.

Thus, relevant and well-chosen images are perfect in creating a lengthy blog post using very few words.

Understanding Complex Information
Understanding Complex Information

Makes Understanding Complex Information Easier

In some posts, for example with more technical data like how a specific technology works, may be hard to be understood by those with little to no knowledge on that field. Thus, the use of screenshots can be a good way to go.

So, it’s good to provide images to make the information easily understood. These images are crucial and educate the readers about whatever you are writing and illustrating.

The use of screenshots, educational images like tables, graphics as well as wireframes will give more precise meaning to the information making it easy to be understood and relevant to the reader.

Photos Support Your Point
Photos Support Your Point

Supporting Your Point

Whenever a reader reads, a blog post gets a kind of a certain feeling. Depending on the posts, some will encourage, guide among others.

With the help of images, you can achieve this comfortably. Let us say your post regards losing weight and the content is about healthy eating, using a picture of a slim and fit woman will motivate the reader.

Relevant images will support your statement, and your post will be useful to many.

People are visual
People are visual

People are visual

If for no other reason because people of all ages are visual and simply enjoy pictures and graphics. Vision, hearing, taste, smell, and touch are the five traditionally recognized senses and sight (or vision) is almost always listed first among them for a reason. A person need look no further than Comic books and children’s books to understand this. Also, a reader can derive meaning from context and content of a picture or graphic, people will tend to remember it faster, better, and longer.

Pictures Add Color and Character to Your Writing
Pictures Add Color and Character to Your Writing

Conclusion

Images play a crucial role in blogging. The just discussed why blog pictures are important reasons are a tip of an iceberg. They are many and endless.

However, when you use images in your blog post, you will get all the benefits discussed above, and you will have a breakthrough in the blogging industry.

Related References

The Importance Of A Table Of Contents In A Nonfiction Book

Book Table of Contents
Book Table of Contents

There’s nothing more frustrating than scrolling through 100 pages of a book looking for something specific when there is no table of contents (TOC). While most authors treat it as an afterthought, it’s an important part of the package. A table of content displays the big ideas in a non-fictional book and where to find them. If you’re writing a book about `The Devil in the City’, you want the reader to have a quick reference guide of the contents. Obviously, this is a strong selling point so failing to include a table of contents (TOC) will make your book less marketable. Let me walk you through the importance of a table of contents (TOC).

Makes navigation a breeze

Readers need a reference point to locate all the important information. A TOC contains numbers which come in handy when viewing the soft copy of the word document. If your idea has no direction, your message may take a meandering path. It’s worth mentioning that a book without a clearly defined table of contents (TOC) can make the readers get lost along the way.

A detailed TOC is the perfect way of taking the reader where he or she wants to travel. He can focus on the most essential information and skip the most irrelevant. If you have a challenge with the structure, that problem needs to be solved before you work on your table of contents (TOC). Read on and learn more.

The Table of Contents Informs the reader And Tells what the book is about

Without a strong table of contents (TOC), the reader will have a rough time following your story. It’s imperative that you ensure the table of contents (TOC) supports the idea fully and benefits the readers. Not only that, the chapters should be worded in a way that makes the reader feel as if they are in the book itself. A non-fictional book needs a sound structure, so you want a table of contents (TOC) that supports the manuscript. Even better, the straight lines on the table direct the reader’s eyes. He can quickly grasp the idea rather than hunting through the text.

Gives the reader the scope and completeness of the book

A table of contents (TOC) is found on the page before the start of the book. It gives a brief description of the chapters and the page number. If it’s misaligned or misplaced, the entire content won’t function optimally. Note: the list chapters are the backbone of the book’s outline.

Without a clear table of contents (TOC), the reader will put down the non-fictional book – if they pick it up at all. Needless to say, they will give a bad review. It’s important that you create a structure that fleshes out and is unique in its category. If your book is in eBook format, the reader will prefer to have a table of contents (TOC) tied to a chapter.

Allows the reader to repeat the major parts of the book

If you’re downloading eBook on your mobile device, it becomes quite easy to look for what you want – you can read summaries and jump through chapters. More interestingly, you’re redirected to the table of contents (TOC) by tapping the same icon. While all the information on the book may be useful, some parts may be more eye-catching. At some point, a book to be finished because everything cannot be included in the book. When writing the table of content, be sure to nail down the real essence of the book.

Indicates the author’s style

If the table of content is smart and witty, the reader will know the manuscript features creative writing. To ensure you bring a wow factor to your audience, you should add a little originality. More clearly, a nonfictional book requires the writer to think about the reader.

The TOC will allow the reader to skim and understand the message the writer wants to put across. If it resembles a certain style, chances are that the rest of the book features the same writing. Therefore, before you sit down and write imagine it exists on Amazon or in a nearby bookstore.

Final thoughts

Let’s be honest: there is more to a non-fictional book than a catchy cover. The table of contents shows the reader what lies within the book. The table of contents can make the difference between an average and a great book. Without preparation, you’ll not get the results you want. Unlike a glossary or an index, writing a table of content is a piece of cake. It’s all about compiling a list of the parts – sections, chapters, and sub-chapters. Remember, young readers, are always drawn to books that give information about something they’ve always wondered about.

Related References

Photography – How To Create Quality Landscape Photographs

Moraine Lake Sunrise Colorful Landscape
Moraine Lake Sunrise Colorful Landscape

How Can You Create Quality Landscape Photographs?

Today, landscape photography is very popular, perhaps more than ever before. If you think about it, you can probably remember seeing at least two landscape prints that you felt connected and drawn to. Photography can be an art form and more than just a pretty picture; Landscape photography is a message you want to convey to your audience, whether is it is the beauty, the devastation, a historical perspective or an emotion, it is your message.  Now, if you specialize in landscape photography, you may think that capturing a great image is simple. But, there’s more to it than simply aiming a camera and taking a photo. You need to pay attention to detail, and make sure that you have great lighting, and properly place the subject you are photographing. It’s also important that you have the right equipment to aid you in your pursuit of photography.

Black And White Landscape Photography

With black and white landscape photography capturing an amazing image is even more challenging than if you were taking color pictures. With color taken out of the equation, you are forced to focus on lighting and shadows more, which can be challenging. The composition is also very important; you need to pay attention to how you frame an image and look at edges, textures, and tones that you see. The goal is to get your camera to capture an image in black and white that looks like what your eye would see in color.

If you choose to try your hand at black and white photography, you should try to focus on capturing images of buildings and water, since these are the most common subjects for this type of photography. Pay attention to highlights and shadows, as well as the angle from which you take the picture. When photographing water, water can  provide an excellent contrast to trees and rocks, which helps to capture the eye of the viewer. Another great technique is to take photos of landmarks such as buildings and bridges to help draw the viewer in.

Color Landscape Photography

Paying close attention to contrast is essential with color landscape photography. While color gives an image a more vibrant look, it also makes it harder to achieve the contrast you need to create an interesting image. For example, if you are taking a picture of water under a blue sky, there probably won’t be enough contrast to interest people looking at the image. But, if you take a picture of water under a sunrise or sunset when the sky is bathed is reds and oranges, you are more likely to get a much better image. Remember that you need to take your time, set up properly, and take multiple pictures to ensure you have choices, that accidents destroy or cause to lose the composition of your picture.  

Position is important

As it happens, I have more than once found the best picture of a landscape or other subject was not the one I originally intended to take.  By taking multiple pictures from different positions, vertical angles, and lighting perspective, a person sometimes gets a far better picture or series of pictures than a carefully planned and choreographed approach.  

Lighting For Landscape Photography

A landscape photographer depends upon natural lighting rather than artificial lighting, which means you will have to adapt to your subject since you won’t be able to alter or control the lighting. Filters can be used to achieve some specific effects.  For best result use of a professional grade camera and tripod is recommended.  Other things to consider where lighting is a concerned are:

Desert Dune In Partial Shadow
Desert Dune In Partial Shadow

Use of shadow

Taking advantage of shadows can add a lot of character to our landscape shots. However, it will take some patience, and you will have to leverage what mother nature has to offer. In the case of a landscape photographer, we have to work with the shadows that are provided by the angle of the sun, other objects in the landscape, such as mountains, trees, and clouds. Whether only partial shading is involved or perhaps complete shading of one object in the non-shading of the remainder of the landscape, shadows can add a significant amount of contrast or pictures.

Forest With Golden Autumn Colors
Forest With Golden Autumn Colors

Use Of Seasonality

Seasonality, can add character in a number of ways. First, is the simple color of the changes that occur in certain parts of the world and fall and spring and winter and even the nature of what is there to offer such as snow cover. Also, the sons lighting tends to change across the season’s fall, and autumn may have yellow were sunlight then Midsummer. Working with what the seasons provide the same landscape can look stark if it happens to be a deciduous forest in winter, glossy bright this new snowfall warm hot and dry and Midsummer heat. So, there are reasons that even the same landscape character can change in just a few weeks and therefore, it doesn’t hurt to return to the same landscape multiple times to take advantage of the change in character.

Forest With Sunrise In Background
Forest With Sunrise In Background

Use Of Time

Time is also important to a landscape photographer, both from the perspective of the time of day; morning, noon, evening, night, dawn or dusk. But there is also another characteristic of time, which can be very useful when taking landscape pictures, which is time-lapse photography. Time-lapse photography provides a character to landscape photos in certain circumstances. In those instances where you have movement in the environment, such as running water, windblown leaves, branches waving in the wind, shadow movements across time, and others, time last photography can add character which no other approach can. Time-lapse photography is also a very good reason a high-quality camera and perhaps most of all a tripod.

Conclusion

With some planning and by honing your skills you can become a masterful landscape photographer  But, you have to remember that the small LCD screen you are looking at won’t show you everything that will show up in a final print. Always take more than one picture from different perspectives to provide more opportunity to have high-quality pictures to choose from and use or sale.  Just remember nobody is born a great photographer.  To achieve mastery takes, study,practice, a smidgen  of talent, a passion, and perseverance.

Selling tips for Amazon Central

Selling On Amazon Central
Selling On Amazon Central

Amazon Central is an interface that allows sellers to market their products and reach out to prospective customers in a way that helps boost sales. There are two versions of this interface; Vendor Central and SellerCentral. If you have a Vendor Central Account, then it means you are either a manufacturer or distributor. Holders of this account simply sell products directly to Amazon. Seller Central Account holders sell products directly to customers who find their way to Amazon, which is why they are considered third-party sellers.  If you are looking to make book sales on Amazon, these programs exist to help you out. Regardless Of whichever course of action you choose to take, here is a look at some Amazon Central tips for 2018;

Understand what kind of seller you are

Amazon will require you to pay a monthly fee for using their services. If you are the kind of seller that is only looking to sell a handful of books (less than 40) a month, then you definitely do not need to pay the$39.99 a month bigger seller is required to pay for the Professional Account. Additionally, you will only need to open more than one account if you are looking to sell products across continents.

Develop a working understanding of Amazon’s search algorithm

Amazon runs the A9 algorithm, and there are conditions you need to meet to maximize the potential of your books to sell. If previous customers loved how you handled their orders, then this algorithm will pick that up from your positive rating and push you upwards. The algorithm will also look at how probable your product is to sell by considering metrics such as your price in relation to the competition’s, your description of the product on sale as well your general rating.

Put up all relevant business information

If you do not qualify who you are on Amazon Central, then you are going to have a hard time proving your credibility. In your account,describe your business by name and location. Be sure to use a real, registered business name and avoid listing a home address. You should also provide contact information to allow buyers and Amazon staff to reach you when they need to. To Keep your account from getting breached by malicious parties, enable two-step verification. Finally, activate several modes of payment to make transitions easier for both yourself and the buyer.

Stick to the rules

There is always the odd seller looking to cut corners and get ahead of others. Doing that on your Amazon account is business suicide because they catch up to you sooner or later. When they do, the penalties are vastly consequential. Just play by the rules, because they are designed to help you. From time to time, Amazon tweaks their policies, so keep yourself updated and take advantage of attractive incentives to boost your sales. There are many thousands of people selling books on Amazon, and if you are to succeed in that cut-throat market, you need to keep trying out new approaches and stay updated about events in the marketplace.

Related References

The value of having an amazon author page

Selling On Amazon
Selling On Amazon

One of the best offers presented by Amazon is the devoted author pages. They offer immense benefits to both the author and customer in a number of ways. The Author central is also absolutely free provided you are listed in Amazon. The author page is one of the best every marketing tools to be availed by Amazon and many authors have realized this. You now have nothing to worry about marketing your books online whether you have a ranking or not.

Why is Amazon Author Central Important?

It gives personal control to an author.  You hold your future right in your hands by having a personal page with Amazon. The implication is that you will control everything clients see whether on your pages or books. There are many unique features to accomplish this, for instance, the book synapsis. From there, you can decide either to limit or expose your book and to what extent. Sounds great!

Amazon author central advertising employs shortage strategies to get readers to purchase books.

This makes most authors think that they are running out of stock. For instance, they may provide a statement such as Only 2 book left…’make your order soon’. The statement is a hoax meant to make more sales.

The page increase search engines

You need to be ahead of the selling game by creating catchy and unique titles for your books. The author page will help you in this provided you have an account with Amazon.

More selection of books

You can add more books as you want while creating new titles. This enables you to swiftly add the books toyour page and make a follow up on the sales

Keeping track of every sale

You can also make a follow up on your sale right from the Author central page. In addition to that, you can track on the exact location or country where sales have been made.

Addressing problems

As time goes by, there are chances of encountering matters such as book listing. The good news is that you can get in touch with Amazon and get your issues addressed. No need for future worries.

The page is author-friendly

As an author, you are likely to receive exemplary customer service. Despite a number of limitations with data,Amazon tries it best to reduce such limitations.

The author central also provides undercutting of Amazon Profits which is a huge advantage to you.

You may be selling a book let’s say at $20 but on one morning wake up to get the same book being sold at $10. That does not imply you will be paid less rather its Amazon giving offers from their profits to sell the books.

Linking with buyers

The Author central page has an option to make live discussions with potential readers. This means you can take advantage and get comments from buyers. Next time you will know what your readers want and improve on that.

Final thought

Amazon’s Author Page plays a key role to improve sales. You would have missed a lifetime opportunity for not using their resources since they are fast to optimize. Irrespective of the number of times you use the page, it’s valuable to have the pages optimized.

Related References

Blogging – is the HTML keyword meta tag dead?

HTML Keyword Meta tag
HTML Keyword Meta tag

Yes; most of the major browsers will recognize and accept the HTML keyword meta tag.


To the major search engines use the keyword meta tag?

Basically, no. Most of the major search engines simply ignore the HTML keyword meta tag or worse yet simply use it as a means to penalize your site, if they decide the keywords you chose to use do not closely enough relate to your content.

Are the HTML keyword meta tags worth putting a lot of work into?

Short answer, is no. If your intent is doing your keyword research is to create HTML keyword meta-tags, then you are basically wasting your time.

Then what is the value of keywords?

If you think of keyword research is identifying your focus words for your blog article, then there is value in doing keyword research. The value comes not from adding HTML keyword meta-tags, but rather through integrating your keywords ( focus words) into your blog article title, headers, and body content. These focus words can also be added to media metadata and used as part of your tactful repetition approach to content.

Conclusion

For all intents and purposes, HTML keyword meta-tags are useless from a HTML coding standpoint. However doing keyword (focus words) research can be valuable in tuning the language of your blog article to optimize the focus of your blog post.

Related References

WordPress – What is a Tag?

WordPress Meta Tags Entry Box
WordPress Meta Tags Entry Box

What is a Tag?

A Tag is one of the pre-defined metadata classifications in WordPress. Blog article creators can add tags to their WordPress posts in coordination with categories and menus to organize and provide internal site search capabilities.

In many ways meta tags are like categories, they both help visitors and search engines to find the content they are looking for. But where categories divide your articles into hierarchical groups, meta tags have no hierarchy. They describe your content on a micro level, where categories describe it on a macro level.


Tags:

  • Are not keywords
  • Are narrower in scope and more focused on specific blog article topics than Categories
  • Are nonhierarchical
  • Are ‘Focus Words’ or ‘Topic Words’ used to identify blog article topics
  • Are also used by certain WordPress themes and widgets to provide the ‘Posted In’ topic list and ‘Word Cloud’
  • Are not automatically added to a blog article unlessa user adds them
Site Search MetaData Hierarchy
Site Search MetaData Hierarchy 

Related References

The Optimizing For Google Fallacy

Internet Search Engines
Internet Search Engines

There are great many posts that which could be found on the web that speak to how to optimize for Google. Actually, when it comes to speaking of search engine optimization (SEO) there is probably an extreme bias towards optimizing for Google. However, this could be a serious mistake, which could cost you a significant amount of traffic.

There are a number of metadata elements which provide an opportunity to add search engine optimization (SEO), which if you optimize strictly to maximize your Google search engine results will guide either be ignored or underutilized.

From a purely traffic point of view you could be missing an opportunity to increase your blog or website traffic significantly. Among my several blogs, depending upon the nature of the website, search engine results other than Google account for anywhere from 48 to 55% of my site traffic.

In the early days of my blogs,I to focus on optimizing for Google, seem like the obvious target. However, after I started taking advantage of them many metadata opportunities of my wordpress blog software, I saw a significant jump in my site traffic from non-Google search engines.

As you can see from the screen capture above from one of my sites, that there are a number of other search engines supplying traffic to my blog. All my blogs have similar patterns, but not necessarily for the same exact search engines, depending on the topic of the blog.

Some of the more common search engines from which my sites receive regular traffic are;

Related References

 

Which Blog Posts Are Best?

Which Blog Posts Are Best?
Which Blog Posts Are Best?

Even if you recognize the importance of a blog , you should also understand the fact that every blog post is unique. A blog that has relevant content of high  quality to garner the attention of the audience and compel them make repeat visits to your blog.

A blog post should always contain original content based on the relevant topics related to your blog. Your blog post should also inform and educate its readers with actionable and helpful information easily understood and easily consumable format.   Additionally, the blog post should be no longer than absolutely necessary to convey the information–word count should not be the primary drive of blog post length.

A properly written blog post:

  • Follows the best practices for the type of blog post being written,
  • Facilitates reader scannability and tactful repetition of essential information ,
  • Has a logical orderly structure which is easy for readers to follow,
  • Uses grammar and spelling to facilitate reliability and minimise reader distraction, and
  • Is written to leverage SEO opportunities without being overly repetitive, redundant, or compromising audience readability.

Images, infographics, and illustrations are import elements of a blog post and:

  • Relevant to the topic of the blog post,
  • Are optimized for rapid loading –especially, for mobile devices,
  • Are of high quality, pixel density, and are professional in nature,
  • have the media metadata properties completed to describe the media and to further facility seo,
  • The volume of Images, infographics, and illustrations are minimized to those necessary to convey and/or reinforce the essential information of the blog.

To further assist you readers journey of discovery,  relant reference links, which:

  • Internal reference links which Lead your reads to other relevant site posts and pages for additional information, and
  • External posts which provide provide authoritative information which may be relevant to the post and is not available within your site.

Related References

Why and How to Prioritize Blogging?

How do I prioritize blogging?
How do I prioritize blogging?

Why and How to Prioritize Blogging

Blogging is on the list of trending things of the era. The term that finds its origin in the phrase ‘web log’, blogging is one of the marketing tools, of businesses nowadays. A blog is a website or a page, published on the internet meant for informational or discussion purposes. Nowadays, blogging has evolved from a mere hobby to full-fledged professional activity. The informal diary style text entries have now been replaced by theme based layouts with attractive images, etc.

Importance of prioritizing blogging.

Blogging is not just the cult; it is also a beneficial marketing idea in today’s era. There are several ways in which a blog can attract a large number of audience and viewers to find you. Blogs allow for reader engagement. They are also high on the visibility aspect on the internet. With the advent of novel social media platforms, blogs are a popular tool to reach the audience of your interest. Nowadays, many businesses and entrepreneurs are turning to blogging. It is a great search engine optimization tool. Also the more pages there are on a website, it is increasingly easier for the audience to locate that site in a web search. For businesses, blogging is an excellent method of maintaining an interface with the customers. The big and small business houses can keep their customers up to date in terms of information, give them tips, suggestions, update them about new deals, etc. This way blogging helps build trust and credibility among users. There are innumerable reasons to prioritize blogging for your businesses. A business blog increases the effectiveness of your business initiative, spreads your entrepreneurial ideas and attracts new customers as well. In today’s commercial world, any business needs to carve out its own niche and work upon a brand identity. Once a popular brand name, and you are the rogue’ in the industry. A blog can help you achieve all this- by creating a brand hub, where you can display the creative potential of your brand through discussions, images, stories, etc.

Blogging lets you reveal the untapped potential of your business, not only to your loyal customers but to the world as well. As per statistical surveys, blogging increasingly attracts traffic to a website or a web page, 50% more than other marketing mix tools can, in a combined manner. It sets you apart within the particular industry and is a guaranteed method of gaining the trust of your clients. Blog posts provide you with fresh content that you can later share on social media platforms. You can also use these blog posts as ideas to create a soft or hard copy advertisement for a particular product/ service pertaining to your business. Consistent blogging is a way to tell your clients, that your website is current and active. Consistency in blogging, speaks of your commitment towards the business, which in turn attracts the trust of your clients. You need to brew up more ideas, fresh content, creative concepts to make your blogs interesting and engaging. This way, the customers are ensured of the fact that, the business is being run by people who are interested in the pursuit of it and are not just maintain a blog, for the sake of doing it.

The most important fact is that blogs are an owned channel. Unlike social media platforms, you are not barred or restricted in performing functions as and when you like. You are the owner of your own business blog, and this freedom allows you to work in a wide format.

How do I prioritize blogging?

All business owners are aware of the fact that at a particular point, they need to seek an outer form of help. Since an entrepreneur cannot handle all the stakes at a single point of time, it is crucial to hire people to assist you, and at times manage the work on your behalf. Being the head or an important manager of a business, whether big or small, requires undivided time, energy and attention. Hence, there arises the need to hire people who handle simpler tasks for you. Also, not all individuals are good at every task, hiring a person who has the best knowledge and skills, as per the requirement is very important. Since a company’s need to market itself, is never-ending, all businesses need to reach audiences far and wide. With Google being such a prominent aspect of our daily lives, we all primarily hop onto a Google search, before a new purchase of a product or a service. This gives rise to the need of a prominent internet presence, and you can hire a writer or a blogger to manage this on your behalf.

Writers who specialize in blogging.

Nowadays there are several freelance writers and bloggers, who work on a contract basis, and can manage the blogs of your company quite well. Not only do they manage the blogs, but they also specialize in blog writing, and they can attract the right audience to your business, by their crafted work. You need to decide the number of blog posts you want them to post, choose the subjects for the post and assign it to the writers. Nowadays writers specialize in different areas of writing, so you also have the choice of hiring different writers for different subjects. Since there are different blogging styles, like narrative, confessional, investigative, listicle, rebuttal, open letter, pictorial, round up, instructional, etc. a business needs to figure out which writing style would best suit which post, and hire writers accordingly. Also, the type of writer you hire for your business fulfills the demand of the particular set of audience, who might have a particular reading style. Hiring a writer helps you focus on other tasks, enables you to reach the desired audience, and the expertise of a writer adds worthiness to your blog. Also, hiring different writers as per the demand of the subject, keeps away the monotony a blog may acquire with time.

Related Reference

 

 

How To Write A News Blog Post

The Latest News
The Latest News

Blogging for your website provides content that the major search engines welcome. For a start, the more frequently you update the content of your website, the better you will rank over time. If your content is interesting, relevant and engaging, there’s the possibility that a news blog post may be shared within the social media channels. Search engines love this. It’s good for SEO!

The question that has plagued bloggers is how to write a news blog post. After all, if no one is reading your content; all of the countless hours, sweat, blood, and tears are in vain. But writing a news blog post much easier than you think!

News blog post best practices

Choose a defining title tag

The first thing is to choose a defining title tag. It should include keywords related to your blog. For example, if your blog is about foodstuff; make sure that the word food is in your title tag.

Focus on your headlines

The second important step is to focus on your headlines. For this, you must give vibrant, smart headlines full of significant keywords. If your headline is not good, no one will bother to read the content even if it is good.

Add media effects

You should add some more media effects like podcasting, video blogging, photography and so on.When you want to make it more appealing, just add photos, sounds, and even videos to your blog.

Posts should be precise

Make sure that the news blog post is precise and clear-cut.

Post Regularly

You should on a regular schedule, and the frequently you can post quality news copy,  the better.

Get your own niche

Next step is to look for a niche. It is better to focus on one. You will find a number of blogs available these days. Make it different from others. Hence it is better if you have your own style and establish an identified place for yourself.

Add a free link

You need to make set-up with other bloggers and influencers and then link out to all your friends and enemies in a similar way. If you want to become an authority, remember that you will have to network and learn from other people. You can get authority and credibility if you also give credit when it is payable.

Add your own viewpoint

You should always try to develop your own style and personality online. Cover the stories by adding up your own perspective in it. You should not be scared to be controversial or just agree or disagree.

After adding your perspective, you need to make your blog optimized for various search engines by tagging your posts. It is essential to admit your mistakes and then make the required improvement in it. You can also allow comments on your blog. People leaving comments should feel safe in your blog.

Lastly, before finalizing the blog, you must see that it is well written. Read thoroughly and also check your facts, spellings, sentence structure, etc. This is important to do because once you post your blog; it is displayed globally via the internet.

As you can see writing a news blog post is much easier than you think. As the possibilities of your mind are limitless so are the possibilities of writing an engaging blog post.

Related References

What Are Printed Books in Publishing?

Printed Hardcover Book
Printed Hardcover Book

What Does Printed Books in Publishing Mean?

This is a question that has evaded answers in many people. There are varieties of books available everywhere. Worth noting is that it is not every book that is a printed book. There’s, therefore, a great need to especially clear the air and define printed book in clear terms.

A published book is in other terms called trade book. This is a book published for a general audience. This implies that the book is written to be read by anyone anywhere. So, in a real sense, whenever you think about publishing, you are thinking about trade book. In each country and state, there are set books to be used for learning in various grades and levels of education. These types of books do not qualify to trade books because they are not for the general audience or readership.

Trade books are therefore those books that you will come across in public lending libraries. The books that you will check in and borrow to carry home and pass the time with.

Most of the books that you will buy at the bookstores which are not learner’s coursebooks, professional books, technical books or reference books are trade books. Buying from bookstores what is not academic coursebook or such other above named might give you a trade book.

Online booksellers such as Amazon also sell most of their books as trade books. Although technical, professional and reference books are found online; the majority are trade books. Apart from the eBooks, there are also audio books. Depending on the content, the majority are trade books.

Some of these trade books include:

  • Romances
  • Thrillers
  • Biographies
  • Cookbooks
  • Histories, and
  • Children books.

The purpose of the book on the shelf and the writer’s intention play a big role in defining a published book.

Related References